Senior Brand Manager - ManiLife

We are ManiLife and we are on a mission to create universal obsession for our Peanut Butter Like No Other! We are growing fast both in the UK and Internationally. As a proud B-Corp, we’re committed to doing business the right way: balancing people, planet, and profit.

This is an ambitious growth journey, and it takes energy, ownership, and collaboration across every part of the business to get there. That’s why we’re looking for people who want to be part of something big, driving change, rolling up their sleeves, and helping us scale with purpose.

The role

We’re looking for a commercially sharp, creatively driven Senior Brand Manager who can think strategically but execute brilliantly. You’ll lead brand strategy across grocery and DTC, own major campaign launches, elevate our packaging and shelf presence, and be the internal brand guardian. This is a high-visibility role with real ownership and impact.

What you'll own:

Brand Strategy & Growth

• Shape and lead the 1–3 year brand strategy

• Define clear positioning and brand messaging guidelines

• Build our annual brand plans aligned to revenue growth targets

• Drive awareness, penetration and repeat purchase

• Identify opportunities to unlock new distribution or visibility

Campaigns That Have Commercial Impact

• Lead integrated campaigns across digital, social, influencer, PR and retail media

• Ensure brand and performance activity work together seamlessly

• Own briefing and management of creative and media partners

• Measure effectiveness rigorously and optimise for ROI

Retail & Shopper Marketing Leadership

• Partner closely with Sales to build compelling retailer activation plans

• Develop standout sell-in decks and retailer launch toolkits

• Lead seasonal and promotional activation strategy

• Drive best-in-class in-store visibility (POS, secondary siting, retailer media)

• Ensure flawless execution across major UK grocery accounts

Packaging & Brand World

• Lead packaging evolution and refresh projects

• Own artwork development and print management process

• Ensure strong shelf standout and clear communication of proposition

• Balance creativity with regulatory and retailer requirements

• Maintain consistency across retail and DTC formats

DTC & Consumer Experience

• Collaborate with performance marketing to align brand and acquisition strategy

• Optimise brand presence across website, email and paid channels

• Strengthen retention and brand storytelling

• Ensure consistency across retail and DTC environments

Commercial & Budget Ownership

• Own and manage the brand budget

• Track ROI and optimise spend allocation

• Contribute to pricing and promotional strategy

• Drive profitable growth, not just top-line sales

How we work

• Small, close-knit team with a friendly, informal culture.

• Things can be busy and varied, so being able to prioritise and stay flexible really matters

• You’ll need to work confidently with senior stakeholders, including our founder.

This role is for you if you…

• 6–9+ years in FMCG brand roles (challenger brand experience preferred)

• Strong UK grocery experience

• Proven track record in retail activation and packaging development

• Commercially minded and confident with data

• Comfortable in a fast-moving environment

• Strong stakeholder management skills

• Happy to roll up your sleeves

• Most importantly: you want to build something meaningful and grow with it

💸 Salary: up to £60k DOE
🏡 Logistics: Vauxhall office - 2 days a week on site

What else?

• Discretionary annual bonus scheme (up to 15%)

• 28 days annual leave plus bank holidays

• Statutory auto-enrolment pension

• Life insurance and optional private healthcare