Director of Data and AI

WE ARE HIRING A DIRECTOR OF DATA AND AI

Ever opened a new bank account and got a weekend away? Spent on fashion and received a personal styling session? Picked up groceries and walked away with cinema tickets?

If so, you’ve probably experienced a TLC Worldwide campaign - without even knowing it.

At TLC, we help the world’s biggest brands drive customer acquisition, loyalty and engagement with emotionally engaging, experience-led rewards. From global banks to high street retailers, our programs are designed shift behaviour, boost ROI and build genuine brand love – at the fraction of the cost of discounting and cash offers. Backed by COSMOS, our all-in-one program platform, we deliver personalised campaigns at scale with live data, smart insights, and seamless customer journeys.

We’ve spent 30 years mastering what moves customers; combining deep consumer insight, a global network of 100,000+ rewards, and a unique ability to drive measurable ROI for brands.

We’re 400+ people strong, across 15 global hubs. A collective of marketers, creatives and strategists who care about doing great work - and having fun while we do it. We celebrate bold thinking, empower growth, and champion the kind of culture that helps people thrive.

Here are a few things that we've got to offer:

• Dynamic & collaborative team in a creative environment with exposure to global clients & colleagues - Check out our clients

• Weekly webinars to support your development through our People Academy

• Annual TLC Wellness Week and programmes throughout the year

• TLC Culture Club - including seasonal social events, tasty lunches & more

• TLC Gives Back - volunteering opportunities, including off site visits and volunteering leave

• TLC Rise - supporting and empowering women into leadership roles

• 'Frankies' - Our very own awards ceremony where we walk down the TLC red carpet in our best outfits

• TLC Owner's Club - Everyone that is part of the TLC experience contributes to our success, which is why we all own a piece of TLC as part of our share holder scheme

What you'll be doing:

Strategic Leadership

You will define a data and AI strategy aligned to TLC’s commercial priorities. You will translate business goals into prioritised AI use cases, create delivery roadmaps, and embed data‑driven decision making across the business.

Delivery Excellence

You will oversee the delivery of AI and data science solutions from design to deployment, ensuring strong performance monitoring, clear success metrics, and high‑quality delivery frameworks.

Advanced AI Innovation

You will lead the development of personalisation models, predictive analytics, and generative AI features that enhance customer journeys, campaign performance, and operational efficiency. You will partner with Product and Engineering to ensure these capabilities are seamlessly integrated into COSMOS.

Global Team Leadership

You will build high‑performing teams across multiple geographies, including leadership of offshore hubs in India. You will oversee hiring, capability development, team operating models, and leadership coaching.

Data Engineering Leadership

You will guide data engineering teams responsible for pipelines, integrations, and infrastructure. You will ensure high data quality, governance, scalability, and optimisation across the modern data stack, including Snowflake, ThoughtSpot, Fivetran, and Azure.

Data Monetisation and Enrichment

You will develop strategies to monetise data assets responsibly and profitably, using both theoretical frameworks and practical methods. You will lead enrichment and augmentation initiatives to improve data completeness and analytical value.

Client Engagement and Thought Leadership

You will operate as a trusted advisor to senior‑level clients. You will shape AI‑driven solutions, support strategic pitches, contribute to workshops, and represent TLC at industry events.

Technical Ownership

You will oversee data infrastructure and analytics tools, ensuring cost efficiency, governance, strong data modelling, and the democratisation of insights across the business.

What we're looking for:
• Extensive leadership experience in data and AI, with a strong record of implementing production‑grade AI solutions tied to commercial outcomes
• Expertise in Snowflake, DBT, ThoughtSpot, Fivetran, and Azure services
• Proven ability to define a data and AI strategy and execute against measurable business targets
• Experience leading data engineering teams and building scalable data foundations
• Experience building and managing offshore teams, ideally in India
• Bachelor’s degree in Computer Science, Engineering, Data Science, or a related field
• Hands‑on experience with generative AI, automation frameworks, and agentic AI systems
• Strong proficiency in Python, SQL, data modelling, and data warehouse design
• Experience with API integration and data ingestion
• Proven experience in data monetisation with clear examples of financial impact
• Deep understanding of enrichment and augmentation practices
• Ability to engage and influence senior client stakeholders with strong commercial acumen

Preferred Experience

• Experience in loyalty, rewards, martech, or related ecosystems
• Familiarity with generative AI applications and responsible AI frameworks

Being a people-led business, we hire upon values and believe that our people are what make the beloved TLC culture so unique.

At TLC we aim to create a ‘world within the world’ that is free from prejudice, bias and inequity.

A world where diversity is valued and celebrated, and where we work hard to ensure all our wonderful people are given equal opportunity to succeed.

If you're excited by everything we've told you, then it's time to apply!