Head of Trade and Tourism

TOCA Social is the world's first dining and entertainment experience with a football twist, and it’s set to change the game! Our first venue opened in 2021 in The O2, London and we now have 3 operating UK venues and 1 US venue. We are set to open in Paris, Guatemala and Mexico in 2026!

At TOCA Social, Everybody Plays! Football knowledge is not required, so if you thrive being in an energetic and fun environment you’ll quickly fall in love with our concept!

Job Highlights:

Location : London venue based, with occasional travel to Birmingham

Reports to : Director of Operations

We are looking for a Head of Trade & Tourism to own and scale one of TOCA Social’s most important commercial growth channels. This role is responsible for driving inbound, group, and partner-led revenue into our venues - through a combination of travel trade, ticketing platforms, partnerships, and structured community pipelines.

You will operate as a commercial leader with full ownership of an expected multi-million-pound revenue channel, responsible for both strategy and execution, and for building a scalable demand engine that grows with the business.

Role Scope & Responsibilities

Revenue Ownership & Strategy

• Own and grow a significant revenue channel across TOCA Social UK venues
• Develop and execute the trade & distribution strategy aligned to venue utilisation and growth targets
• Lead forecasting, pipeline management, and performance reporting
• Identify and prioritise high-value demand segments (tourism, groups, youth, inbound)

Trade & Distribution Partnerships

• Build and scale partnerships with:

1. Tour operators, DMCs, and inbound travel specialists
2. Ticketing and experience platforms (e.g. OTAs, aggregators)
3. Hotels, concierges, and tourism boards
4. Schools, charitable and community institutions

• Negotiate commercial agreements, pricing frameworks, and distribution models
• Position TOCA Social as a must-visit destination within the global travel ecosystem

Group & Community Demand Engine

• Develop structured, repeatable pipelines for:

1. Schools and education groups
2. Grassroots and academy football clubs
3. Youth organisations and local communities

• Drive recurring bookings and long-term partnerships

Commercial Programming

• Design and scale revenue-generating programming, including:

1. Tournaments, leagues, and club nights
2. Seasonal and themed activations

• Align programming with:

1. Off-peak demand generation
2. Capacity utilisation

Team & Function Build

• Build, lead, and develop a high-performing sales and partnerships team
• Define clear KPIs, incentives, and ownership structures
• Create a repeatable, scalable commercial function with strong accountability

Systems, Pricing & Process

• Implement CRM discipline, reporting, and pipeline tracking
• Define and evolve pricing strategies for trade and group segments
• Standardise contracting, account management, and conversion processes

Cross-Functional Leadership

• Partner with:

1. Venue GMs to align demand with trading patterns
2. Marketing to drive inbound demand and campaign alignment
3. Corporate Group Sales to convert relationships into higher-value bookings

• Lead pre-launch trade & distribution strategies for new venues

Industry Presence

• Represent TOCA Social at: trade shows, tourism and hospitality forums and key partner meetings in the UK and internationally

Who we are looking for:

• A commercially driven operator who has built and scaled revenue through partnerships, trade channels, or distribution ecosystems
• 5+ years in Travel trade & tourism, Attractions, leisure / hospitality and ticketing / distribution platform
• Proven track record of:

• Owning and growing a meaningful revenue line
• Building strategic partnerships and commercial deals
• Driving group or inbound demand at scale

• Strong commercial instinct and deal-making ability
• Experience building repeatable sales engines, not just relationships
• Comfortable operating at both strategic level and hands-on execution
• Strong stakeholder management across multiple functions
• Entrepreneurial and growth-oriented
• Data-driven, with a focus on performance and optimisation
• Ambitious and excited by scaling a high-growth, category-defining brand
  

Why work with us at TOCA Social?

You’ll have full access to our TOCA Treats, which includes (but is not limited to!):

• Competitive salary
• Competitive holiday allowance
• Complimentary TOCA games!
• Huge discounts on our F&B
• Free meal whilst on shift
• Local retail & hospitality discounts!
• Teammate Assistance Programme with access to free counselling sessions
• Cycle 2 Work Scheme
• Potential for future opportunities within our growing brand!

If you think you have what it takes, apply now!

TOCA Social is committed to providing an inclusive recruitment process. If you require any reasonable adjustments at any stage of the application or interview process, please let us know.