Senior National Account Manager

Senior National Account Manager (Grocery) – Top 5 Spirits Producer

Field-Based | Competitive Salary & Package

This is an exciting opportunity to join a global premium spirits business with a portfolio of some of the world’s most admired brands. With ambitious growth plans across the UK, the company is looking for a commercially astute Senior National Account Manager to take ownership of key grocery customers and drive performance through best-in-class trading relationships and brand activation.

The Role

As Senior National Account Manager, you will:

Own and deliver commercial performance across your customer base, driving sales, contribution, and share growth in line with budget and long-term strategy.
Build strong and collaborative relationships with key grocery accounts, negotiating JBPs and ensuring compliance to agreements.
Work cross-functionally with category, finance, customer marketing, NRM, and supply chain teams to deliver customer-centric plans that balance brand equity with sustainable profit.
Execute pack, price, and promotional strategies that optimise distribution, visibility, and activation.
Manage forecasting, investment, and spend with rigour to deliver ROI and protect profitability.
Champion brand activation standards in-store, ensuring plans are executed to the highest level.
About You

We’re looking for a candidate with:

Proven experience managing Top 4 grocery retail accounts within drinks or wider FMCG.
Strong commercial acumen with the ability to balance brand building and value delivery.
Excellent negotiation and relationship-building skills, with experience delivering JBPs at senior buyer level.
A track record of working cross-functionally to deliver sales and share growth.
High standards of financial and operational control, ensuring accountability on forecasting, pricing, and spend.
Why Join?

Be part of a globally recognised drinks company with a premium brand portfolio.
Take full ownership of high-profile grocery accounts, with the autonomy to shape plans and deliver growth.
Work alongside a collaborative commercial team that values development, performance, and engagement.
Competitive salary and benefits package.
Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

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