SEO Specialist

About Legend

At Legend, we're building next-level player experiences. With 20+ years of proven success we’re the world's leading Sports and Gaming marketing company.

Our people are our edge. 600+ sharp, ambitious Legends across 22+ countries who move fast, learn quickly and win together. Here growth isn’t a perk, it’s the standard. You’ll stretch, level-up and carve out a career as bold as the products we build. We celebrate wins and create experiences that people talk about for years - for our players & for each other. If you’re ready to shape the future of player experience and enjoy the ride while you do it, this is where you’ll thrive.

The Role

Legend is hiring a SEO Specialist, reporting directly to our Head of SEO.

This isn’t a traditional SEO role focused on optimising pages one by one. You’ll own and optimise one of our key markets, but you’ll also have the opportunity to zoom out, work with large datasets and help us rethink how SEO can be done at scale.

We’re investing in a more data-led, strategic and AI-enabled way of working, and you’ll be right at the heart of it. You’ll experiment with AI and automation, turn repeatable SEO processes into smarter workflows and build solutions that could ultimately be adopted across the wider team.

You’ll have existing roadmaps, best practices and early AI experimentation to build from, but plenty of space to challenge how things are done. Whether you’re analysing the impact of changes across thousands of URLs, identifying the next opportunity in your market or creating an automated QA workflow, you’ll be encouraged to think bigger than the individual page and make an impact across our portfolio.

We’re looking for a strong SEO who loves getting into the data, questions what it’s telling them and is excited by what AI and automation could unlock. You don’t need to be an AI expert. What matters is that you’re already experimenting, learning and looking for smarter ways to solve SEO problems.

In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed.