Senior Creative Strategist

Job title: Senior Creative Strategist

Contract Type: Permanent

Location: Shoreditch, London

Reporting into: MD

Line managing: n/a

Hybrid/ Remote: WFH Monday & Friday. In the office Tuesday-Thursday

Salary: £50,000 - £65,000 dependant on experience

About us

Seen Connects is a leading influencer marketing agency established in 2016 and driven by a purpose to create cultural relevance and meaningful impact for our clients, through the power of human connection. The primary services we offer are brand and social strategy, organic influencer campaigns, influencer-led paid social and social media management.

We are part of Captivate Group and within this we have three sister agencies; Seen Presents, Seen Studios and Stir.

About the role

We’re looking for a Senior Creative Strategist to work across all of our key clients spanning across retail, FMCG, beauty, fashion and lifestyle - delivering brilliant creative campaigns to help our clients show up meaningfully in culture within social and influencer.

This role is perfect for someone who can identify audience insight and translate it into bold, platform native ideas that make people stop the scroll and evoke a sense of connection with the content and the brand.

This role will report into the MD (while our Creative Director is on maternity leave), with mentorship from our Client Services Director who will support on pitches where needed. This role will also work alongside all of our internal teams. This role will be our most senior strategist and help shape the direction of our strategy team moving forwards as we continue to grow.

Key Responsibilities

• Lead the creative and strategic development of influencer and social-first campaigns, from brief to concept.
• Create detailed consumer profiles, compiling audience insights and brand personas, and turning them into actionable strategies.
• Confidently conduct qualitative and quantitative research to inform strategic approaches
• Bring the brands’ worlds to life through a strong creative red thread, seeking opportunities to drive cultural relevance for consumers.
• Proactively organise agency brainstorming sessions and client workshops that spark fresh, innovative ideas.
• Lead the strategic response for new business pitches, crafting compelling narratives and communicating ideas with confidence to stakeholders at all levels
• Stay ahead of cultural, platform and influencer trends, bringing sharp insight and actionable inspiration into client work.
• Contribute to agency thought leadership through contributing to trend reports, thought pieces and speaking opportunities as well as sharing relevant industry updates, proactive creative ideas and examples of great creative work you've seen
• Embody and champion Seen Connects’ agency proposition and unique strategic framework, using it to drive our thinking forward.

What We’re Looking For:

• Significant experience in strategic or creative roles within social / PR / creative / influencer agencies
• Ability to deconstruct complex briefs and make things simple, clear, concise and memorable
• Strong knowledge of social platforms and nuances between them, a finger on the pulse of trends and a restless drive to push creative thinking forward.
• An analytical mindset and understanding of human behaviour - enabling the identification of brilliant insights from customer research, focus groups, tools e.g. GWI and social listening
• A compelling presenter and storyteller who can inspire internal teams as well as clients
• Openness to new ideas and ways of working, and bravery to challenge elements of briefs whilst being passionate, creative and collaborative.

The Interview Process:

1. If you are shortlisted, we will invite you to join a 30 minute virtual call for us to get to know you better and for us to tell you more about the role and agency, and answer any initial questions.

2. If we think you'd be a great fit, we will then invite you to do a task relevant to the role you've applied for, which we wouldn't expect to take more than one hour.

A final decision will be made following this.

Benefits:

💰 Salary reflective of your experience and in line with internal benchmarks

🏠 Hybrid working, working from our Shoreditch HQ on Tuesdays, Wednesdays and Thursdays and from home on Mondays and Fridays.

🕙 Core Hours of 10:00 - 17:00 with the flexibility to start anytime between 08:00 - 10:00 and finish between 17:00 - 19:00.

☀️ Summer Fridays - a 3pm finish on Fridays in July and August

🌴 24 days of annual leave, increasing to 25 after one year and 26 after two years of service

🥰 3 personal days a year which are days that you can take to give yourself a break and support your wellness and mental health.

🧖‍♀️ A £100 voucher to spend on something to support your wellbeing

✈️ Work from anywhere for up to one month each year, as long as you can work on UK timezones and have a strong internet connection

☕ Snacks and drinks in the office, and free lunch provided when we have lunch and learns

💷 Vouchers for Above and Beyond Award winners in our monthly company meeting, and a chance to make your wishes come true with a £1000 prize going to a randomly selected winner in our lottery of wishes each quarter that we hit our targets

🧑‍⚕️ Private healthcare cover and life insurance

🚲 Cycle to work scheme and annual season ticket loan available

🥳 Regular team and company socials

At Connects we are committed to providing an inclusive environment where everyone feels seen, heard and celebrated. We welcome applications from everyone. If you are invited to an interview, please let us know if there are any reasonable adjustments we can make to best accommodate your needs.