Personalisation Manager

About Us

Prep Kitchen is one of the fastest-growing meal prep companies in the UK, ranked in The Sunday Times Hundred list two years in a row — #27 in 2024 and featured again in 2025 as one of the UK’s top 100 fastest-growing private companies. We deliver convenient, healthy, and delicious meals nationwide, powered by high-quality ingredients, diverse menu options, and a dedication to exceptional customer service. We’re also proud to be named one of the Sunday Times Best Places to Work 2025, a reflection of the culture and care we build from the inside out. We’re growing fast - but always with purpose, and we’re committed to welcoming the very best into the PK crew: those who bring talent, heart, and the drive to make a real impact.

Job Overview/Summary

We’re looking for a Personalisation Manager to lead segmentation and personalised customer experiences across Prep Kitchen’s website and mobile app.

Your mission is to ensure customers see relevant, targeted journeys that reflect their needs, motivations, and behaviours.

We’re looking for someone who can balance strategic thinking with hands-on delivery, working closely with CRM, Paid Advertising, UX, and Product teams.

Main Duties and Responsibilities

Audience Segmentation & Behaviour Analysis

• Define behavioural and lifecycle-based audience segments.

• Partner with Data, CRM, and Paid Advertising teams to refine targeting logic.

• Analyse performance across segments to identify opportunities.

Journey & Experience Personalisation

• Deliver personalised onsite and in-app experiences.

• Define rules, triggers, and content variations.

• Work with the digital product team to test and validate personalisation impact.

Landing Page & SEO Strategy

• Own landing page structure for segmented and SEO-driven experiences.

• Define layouts and content requirements for SEO and GEO expansion.

• Create first-draft page structures and collaborate with the growth team on final copy.

LLM & Emerging Optimisation Opportunities

• Explore LLM-driven optimisation for content structure and discovery.

• Partner with internal teams to test and evaluate impact.

About You

• Experience in personalisation, CRO, or growth-focused product roles.

• Strong understanding of segmentation and behavioural targeting.

• Comfortable working with GA4, CMS platforms, and analytics.

• Able to translate insight into structured requirements.

• Collaborative, curious, and commercially minded.

• Confident working across Product, CRM, and Marketing teams.

Accommodations

At Prep Kitchen, we celebrate the unique qualities that each individual brings to the workplace. We are committed to fostering an inclusive and diverse environment where everyone feels valued and supported. We encourage applications from individuals of all backgrounds, as we believe that diverse perspectives drive innovation and contribute to the success of our team. We are dedicated to providing equal opportunities and creating a workplace where everyone can thrive and contribute to our collective growth.