Ecommerce Manager
E-commerce
- Own and lead the end-to-end e-commerce function, from digital sales strategy through to execution (CRM, performance marketing, and technology).
- Manage day-to-day trading, including web merchandising, product launches, and content updates. Maintain best-in-class UX and service excellence across site, customer service, and online feedback.
- Own e-commerce P&L, including forecasting, budgeting, and KPI reporting.
- Deliver weekly and monthly performance reports to senior management. (format to be agreed) Act as the primary point of contact for all e-commerce activity, including integrations and warehouse coordination.
- Lead lifecycle marketing in Klaviyo (campaigns, flows, segmentation, and targeting) to optimise engagement and conversion.
- Own and maintain the e-commerce calendar, aligning seasonal drops, promotions, and campaigns across channels.
- Oversee seasonal collection buys for e-commerce, ensuring alignment with business and merchandising strategy. Use GA4 and Looker Studio to drive data-led trading decisions.
- Support development of the Digital Product Passport via the Temperley ID app.
- Cross-Functional Collaboration
- Partner with Marketing to integrate commerce into the wider brand and digital ecosystem.
- Work closely with Logistics and Product teams to ensure timely stock delivery and accurate product launches.
- Align with Finance and Marketing on budget allocation and performance.
- Collaborate with Retail to ensure consistent brand identity and omni-channel alignment.
Back-Office Operations & Tech
- Oversee e-commerce systems, ensuring all connectors and integrations are functioning effectively.
- Monitor stock against sales orders to ensure accurate allocation.
- Troubleshoot system issues and resolve in a timely manner
- Compile and manage mass product data for online use.
- Conduct regular site audits and tech stack reviews with developers and stakeholders.
Marketplaces
- Own marketplace relationships, acting as the main contact for external partners.
- Monitor marketplace performance, stock allocation, and pricing competitiveness.
- Identify promotional opportunities and assess impact on DTC channels.
Digital Advertising & Growth
- Develop commercial creative assets and copy for paid media.
- Collaborate with Marketing and agencies on paid social and search strategy, optimising CAC and ROAS.
- Manage day-to-day agency relationships across digital advertising and site optimisation.
- Drive innovative, performance-led approaches to grow e-commerce revenue.
DTC & Retail Integration
- Manage DTC distribution across partner channels (e.g. resale platforms and Farfetch).
- Support omni-channel initiatives with Retail (events, services, customer experience).
- Monitor and optimise stock levels across owned and partner channels.
Performance, Analysis & Innovation
- Conduct weekly and monthly performance analysis across own channels and marketplaces.
- Monitor competitors and market trends, identifying risks and opportunities (SWOT).
- Deliver monthly reports to senior management with actionable insights.
- Stay informed on emerging technologies (including AI) and recommend innovations to enhance performance.
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