CRM Executive

At Pentland Brands, every role helps move our brands forward. Whether you’re supporting our people, improving our systems, growing our commercial performance, strengthening operations or shaping better ways of working, your impact reaches across a portfolio of iconic brands used by consumers around the world.

The CRM Executive will help deliver the customer relationship management strategy across all markets for multiple brands.

The role is designed to work with the CRM manager to deliver best-in-class customer communication, through translation of brand and trade calendars into creative briefs. The other side of the role is then to work on the analysis and implementation of CRM send rules to raise the floor for your brands.

As the CRM Executive role develops and grows, the successful applicant will become more entwined with our customer-centric marketing goals, from data and audience selection/segmentation, through to development and deployment of personalisation programs.

What the CRM Executive will do:

• Working with the CRM manager to brief in creative needs to our central content and creative team
• Developing audience understanding and a mindset of customer segmentation, to align messaging to the right consumer
• Developing your understanding of customer success metrics and strategies, working alongside the CRM manager
• Help manage the flow of communication into agency partners through to ensure the deployment of activations are delivered in a timely manner
• Be and internal champion for CRM, looking at different approaches we can look to introduce and ways of streamlining processes for delivery.
• Work with digital trade teams to understand the ecom needs based on conversion rate and stock levels - looking at how CRM could be a part of the solution

What Pentland Brands is looking for:

Attitude is more important than experience for this role, we’re looking for someone with an analytical mindset and someone who can prove they’re a self starter. This could be through blazing your own path already in your career, through to someone who is just starting out and taking initiative to learn as much as possible.

We’d love you to have a basic understanding of marketing metrics, techniques and principles, either through education, self-learning or a placement / Intern-level role.

Why Pentland Brands?

Pentland Brands is the name behind some of the world’s best-known sport, outdoor and lifestyle brands, including Speedo, Berghaus, Canterbury, Endura, Ellesse, Kickers and Mitre.

We are a global family business with a clear purpose: pioneering brands that make life better. Across our teams, functions and locations, we work together to create products, experiences and partnerships that help people live more active, confident and positive lives.

Joining Pentland Brands means becoming part of a business where your work can have real reach, across multiple brands, markets, teams and disciplines. It is a place for people who want to contribute, collaborate, improve how things are done and help build the future of brands with heritage, ambition and global impact.

What Pentland Brands offers:

• A competitive salary
• Discretionary bonus
• Hybrid working
• Flexible start and finish times
• Generous holiday allowance
• Product discounts
• Sample sales
• enhanced family-friendly policies
• healthcare support
• Gym and fitness discounts
• Cycle to work scheme
• Electric car scheme.