Assistant Business Manager - Morphe, Selfridges London

Morphe
Central London
Summary:: Selfridges is positioned as our most premium, flagship brand experience, globally. The Assistant Business Manager assists in driving sales and operations through exceptional customer service, motivating high performance people and driving profitable growth & achievement of financial goals and KPI’s such as brand expression, engagement, retention, conversion, payroll, and inventory. The Assistant Business Manager is an integral part of the selling floor and backroom, focusing on the service provided to the customers visiting the counter and ensuring operations are being run smoothly and accurately to the Morphe standard.

Principle Accountabilities:

Operations

  • Responsible for knowing, following and administering all company policies and procedures.
  • Ensures communications are filtered to the team as directed by the Business Manager.
  • Acts to reduce LP and product returns/damages. Alerts the Business Manager of any concerns immediately.
  • Reviews and approves Timekeeping records for the staff as needed. Assists in maintaining record keeping standards.
  • Assists with merchandising updates and management of in-store inventory levels.
  • Assists with visual displays and executes the floor set with precision and on time.
  • Assists in maintaining the production space, where applicable.
  • Ensure consistent standards of cleanliness, maintenance and organization.
  • Provide feedback to the Store Manager to inform improvements that are needed.
  • Work with the Stock Associate on Operational tasks in store.
  • Support and lead Inventory counts inline with Selfridges calendar.
  • Oversee weekly cycle counts and RGAs with Stock Associate
  • Act as a point of contact for any delivery issues or opportunities.

Sales

  • Responsible for driving sales to meet or exceed targets and assisting the Manager in meeting all store financial goals.
  • Executes and drives traffic for company-driven promotions and launches to meet and exceed sales targets and deliver the best experience possible for customers.
  • Assist with local events ensuring a successful execution as directed by the Business Manager/ Senior Operations Manager.

Service

  • Prioritize time on the counter; coaching and developing the team; and leading by example.
  • Positive representative of the Morphe brand.
  • Deliver the full Morphe customer service experience, catering to the customers’ needs in store and optimizing makeup stations and makeup studios, where applicable.
  • Consistently elevate their own artistry skills and the artistry skills of the team.
  • Develops knowledge of trends in industry to provide best service possible and share with the squad.

Leadership

  • Assists the Business Manager with people management in store, recruiting, training, counseling and developing top talent to grow within the organization.
  • Participate and advocate for all trainings, support all trainings and assist the Store Manager in ensuring they were delivered on brand and the desired artistry and service knowledge/skills were built with every employee in store. Facilitate trainings for store team as assigned.
  • Responsible to support a productive and dynamic Morphe squad by connecting with employees, customers, and influencers. These must be strong relationships and connections founded on the common passion for makeup.
  • Confident and skillful coach and manager to the team. Comfortable navigating difficult conversations, with professionalism, poise and kindness; actively provide coaching and feedback to develop employees in their position and help them grow.
  • Creates an environment where clear and fair expectations are set and all employees are treated with respect.
  • Step in to fulfil responsibilities of Business Manager as needed.

Skills/Experience

  • Demonstrable retail experience including some management, previous sales experience required.
  • Excellent customer service, communication and organizational skills.
  • Proven operational capabilities.
  • Passion for Makeup essential, and cosmetic artistry experience preferred.
  • Proficiency in Word, Excel, email and computer savvy.
  • Demonstrated ability to independently solve moderate to complex problems.
  • Demonstrates flexibility and initiative with minimal direction.
  • Demonstrated ability to support business growth.
  • Consistently exhibits professional behavior.
  • Have and maintain flexible availability.
  • Must have open flexibility to work during peak traffic times including evenings, weekends and holidays.
Posted 2026-03-12

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