Content Creator

Role: Social Media Content Creator Location: London, England, United Kingdom ( Hybrid model, min. 2 days in the office per week) About the role: Working in partnership with our client, we are looking for an exceptionally creative and culturally informed Social Media Content Creator specialised in the Personal Care category. You'll be instrumental in ideating, creating, and rapidly producing organic, culturally charged visual and multimedia content for social (primarily Instagram, TikTok, and others) tailored to resonate deeply with our audiences. You will proactively link our brands to trending social conversations, leveraging cultural insights to boost engagement, affinity, and conversions. You will also actively collaborate with our GenAI and Influencer teams to scale and enhance content's cultural relevance and effectiveness. What you will be doing: Conceptualise and craft platform-perfect content that connects Personal Care brands to cultural moments in real-time. Pioneer visual techniques that bring the sensorial satisfaction of premium content into Personal Care storytelling. Create versatile asset packages that flex across formats while maintaining consistent brand narratives. Spearhead reactive content creation that positions our brands at the centre of trending conversations. Collaborate with analytics and GenAI teams to amplify content performance and optimise production workflows. Transform brand guidelines into living, breathing content that feels authentically native to each platform. Shape our visual approach to Personal Care storytelling with techniques borrowed from adjacent categories. Stay ahead of platform algorithm changes and emerging content formats to maintain competitive advantage. Deliver work that consistently outperforms category benchmarks for engagement and brand sentiment. You will be open and willing to attend sustainability training relevant to your role and soak up recommended research and reading about sustainability issues. What you need to be great in this role: A portfolio demonstrating exceptional social media content creation, with strong examples from both Personal Care and premium /FMCG brand content worlds. Visual storytelling expertise that connects platform-specific techniques to measurable engagement outcomes. Proven ability to identify and capitalise on cultural trends before they peak. Expertise in Adobe Creative Suite (particularly Premiere Pro and After Effects) and mobile editing applications. Experience creating content that performs exceptionally well across Instagram, TikTok, and emerging platforms. A talent for translating technical product benefits into visually compelling narratives. The ability to work at pace without sacrificing quality, thriving in high-pressure environments. An eye for the next big visual trend and how to authentically connect it to personal care brands. You can be the change - you prioritise environmental responsibility, social equity, and economic viability and how that translates into your day-to-day role.