Global Brand Insights Manager

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are seeking an experienced Global Brand Insights Manager to lead efforts in both brand health tracking and audience understanding to power BCG’s global brand strategy. You will play a pivotal role in synthesizing diverse data sources, spanning brand, audience, and market intelligence to uncover insights that inform brand positioning, creative development, and marketing execution across BCG and BCG X.

This role is highly cross-functional. You’ll collaborate with teams across Market Intelligence, Performance & Analytics, Center for Consumer Insights (CCI) and Channel Insights, and Industry Analyst Relations, as well as connect with regional marketers and practice area teams to surface insights from their client-facing work. You will also support the development or evolution of audience segmentation frameworks in partnership with the CX team, helping to sharpen the understanding of key stakeholder groups across our ecosystem.

This role sits on the Global Brand & Creative Strategy team and reports to the Global Brand Strategy Director.

• Own and evolve our global brand health measurement system, managing brand studies across key markets and ensuring methodological rigor in partnership with research vendors and internal stakeholders.
• Own and lead brand research, serving as the primary point of contact across the end-to-end process, from initial planning through survey kick-off, fielding, analysis, and final distribution. Coordinate timelines and stakeholders, partner with execution and analytics teams, translate insights into clear recommendations, and ensure results are effectively communicated to key audiences.
• Partner closely with the Customer Experience (CX) team to deepen audience understanding by integrating tracking data, channel behavior, market intelligence, and competitive insights. Work together to ensure findings reflect the needs, behaviors, and mindsets of high-priority audiences and are actionable across brand and marketing use cases.
• Collaborate across internal insight functions (Market Intelligence, Performance & Analytics, CX/UX, CCI, Channel Insights, Industry Analyst Relations) and with practice area teams to gather learnings and maintain a holistic view of brand performance.
• Produce regular brand health reporting, such as perception deep-dives, competitive benchmarking, market trends, and audience segmentation refreshes.
• Champion insight-driven decision making across brand and marketing teams, ensuring that our strategies reflect current and future audience needs.
• Develop compelling, executive-ready presentations to communicate brand and audience insights with clarity and impact.
• Support the Brand Strategy Director and Leadership Team on broader Brand & Creative Strategy transformation initiatives.

What You Are Good At

You bring a strategic, insight-driven mindset, with a passion for understanding how brands connect with people. You thrive at synthesizing multiple sources of data into clear, relevant narratives. You’re collaborative by nature – someone who’s eager to connect with other teams, learn from them, and pull together the bigger picture. Detail-oriented and quality-driven, you can manage multiple workstreams while maintaining a high bar for rigor and clarity.

What You'll Bring

• 5+ years of experience in brand insights, audience research, consumer strategy, or a related field.
• Experience managing brand tracking studies, analyzing performance over time, and translating brand health metrics into strategic guidance.
• Demonstrated ability to understand audience segmentation models and apply them to marketing and brand decision-making.
• Comfortable working across multiple data sources, including first- and third-party research, analytics, and market trends.
• Strong communication skills, with a track record of creating executive-ready deliverables.
• Collaborative working style – comfortable building relationships across functions and engaging with stakeholders in client-facing roles (e.g., practice areas).
• Project management and vendor oversight experience, with attention to detail and quality.
• Experience supporting global B2B or professional services brands is a plus.

Who You'll Work With

You will collaborate closely with Global Brand & Creative Strategy Team, Market Intelligence, Performance & Analytics, CX/UX, Center for Consumer Insights, Channel Insights, and external research agencies. You’ll also engage with regional marketers and practice area teams to gather on-the-ground insights and stay attuned to shifts in audience needs. You’ll help ensure that brand and audience understanding is synthesized and shared in ways that support more impactful brand strategy and marketing execution.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.

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