Offline Marketing Executive

Changing the world of pet food for good

We’re Tails.com , a dog food subscription company with a big difference. We create truly tailored food for each and every dog we serve. We start by asking people a few simple questions about their dog. Then we use that information to create their dog’s unique Tails.com recipe – so their dog gets exactly the nutrition they need, in the taste they love, delivered to their door every month. It’s clever stuff.

We’ve got bold plans. Having created an entirely new category in pet food, we’re now scaling fast – backed by Purina, one of the world’s largest pet food companies. You’ll join a bunch of smart people working towards the same goals – and a bunch of smart-ish dogs, all working on their own thing.

Together, we’ll change the world of pet food for good.

Build our brand

We’re building a brand, fast. We set ambitious goals. We challenge and support each other in equal measure. At the pace we’re moving, we prefer to test ideas and learn quickly rather than spend months building a business case. That means we celebrate when things go right, and we learn when things go wrong.

Sound like a team you want to join? Here’s how you’ll make a difference:

This role supports the planning, delivery and optimisation of offline and owned marketing campaigns across channels including TV, print, events, lead generation and direct marketing, helping to drive customer growth and business performance. Working closely with internal teams, agencies and partners, you'll analyse campaign results, manage reporting and forecasting, and identify opportunities to continuously improve marketing effectiveness.

The role

You will be responsible for:

Performance Marketing

• Support the Offline & Direct team in the delivery of the Offline, Direct and ATL (TV) channel marketing plan across the UK market, including channel activity such as TV, inserts, events, lead generation, telemarketing and print channels (direct mail/door drops).

• Take ownership of specific areas of channel activity, helping to develop, execute and optimise campaigns to drive performance and growth.

• Support the planning, execution and optimisation of marketing campaigns across the mix

• Write clear creative briefs and work closely with theCreative team to develop channel assets that are on-brand, delivered on time and engage potential customers.

• Ensure all channel creative adheres to brand guidelines and campaign objectives.

• Support the Offline & Owned team in delivering regular post-campaign analysis across all channels, identifying insights and opportunities for improvement.

• Collaborate cross-functionally with Data, CRM, Creative and Customer Experience teams to support campaign delivery and performance optimisation.

• Conduct channel reporting and use data to continuously optimise and suggest changes.

Forecasting & Reporting

• Support the Offline & Direct team in delivering regular channel forecasting, performance projections and reporting against targets.

• Work closely with the team to ensure plans are in place to achieve or exceed forecasted performance.

• Deliver weekly performance analysis and reporting to the Senior Marketing Manager and agency partners.

• Own daily, weekly and monthly reporting across channel activity, interpreting performance data and identifying optimisation opportunities.

• Agencies & Partners

• Support the day-to-day management of relationships with agencies, partners and suppliers to ensure effective campaign delivery.

• Work closely with partners and agencies to conduct regular post-campaign analysis, identifying and implementing optimisation opportunities.

• Proactively share performance updates, reports and analysis with agency partners and key stakeholders as required.

Agencies & Partners

• Support the day-to-day management of relationships with agencies, partners and suppliers to ensure effective campaign delivery.

• Work closely with partners and agencies to conduct regular post-campaign analysis, identifying and implementing optimisation opportunities.

• Proactively share performance updates, reports and analysis with agency partners and key stakeholders as required.

The skills you’ll bring:

• Minimum of 18 months experience in Marketing, ideally with channel knowledge across the offline/ATL/direct space.

• The ability to analyse performance data, support and deliver campaigns, brief and manage creative production and understand cross-channel performance marketing. We are looking for proven confidence with data interpretation and numbers.

• Strong communication and stakeholder management, with cross functional experience working with teams such as CRM, Data, Creative and Customer Experience,

• Experience working with external agencies or partners

• Strong numerical and analytical skills with experience using tools like Excel, Google Sheets and BI platforms to interpret performance data

• Experience with budget management, forecasting, campaign analysis and optimisation.

What's in it for you?

• Competitive salary, reviewed annually

• Annual bonus, based on company performance

• Flexible core hours, giving you true work life balance

• Hybrid role to ensure this role works for you - We expect employees to have a conducive remote working environment (including an appropriate desk and adjustable chair) available for their start date.

• 25 days of holiday (excluding bank holidays) which increases over time to a max of 27 days

• 9/10 day working week to enhance your wellbeing without a reduction in pay and leave allowance

• Optional 5 days unpaid leave and 1 paid volunteer day each year

• When you need a change of scenery, you can work from abroad 2 weeks every 6 months

• Health insurance for you, paid by Tails.com

• Extended maternity, paternity, shared parental and adoption pay. 6 months at 70% pay

• Flexible paid care leave to support immediate dependants, people close to you and pets

• In house L&D team, with access to year round courses to help drive your development

• 50% discount on all Tails.com

• Discounted gym membership

What’s next?

If this sounds like it matches your experience and what you’d love to do, we can’t wait to hear from you! If you’re unsure whether you fit our criteria exactly, please get in touch anyway. And because we believe that diverse teams perform better, we’d especially love to hear from you if you’re from an under-represented demographic.

Here’s a taster of how our recruitment process works:

1. Once you have applied your CV will be reviewed by the Talent Acquisition Team.

2. If selected, you will then have a call with the TA Team who will tell you more about us and the role, as well as learning more about your skills and experience.

3. Should you be successful, the next stage will be a video call with the hiring manager.

4. If successful, you will be invited to present a task back to a panel of interviewers.

Our Commitment

We’re proud to be an active equal opportunity employer. We want to give everyone a fair chance to join us in changing the world of pet food for good. We do this by conducting a structured recruitment process for all candidates, as well as actively promoting our roles to communities that are under-represented at Tails.com .

During your interview process you’ll meet some of our team with varying levels of responsibility and experience. We want to give every candidate a fair interview process and if you need any reasonable adjustments made, please let us know.