Senior Digital Data Analytics Specialist

ActionAid UK is a member of the ActionAid Federation, an international charity that works with women and girls living in poverty. We work with our partners and dedicated staff in 43 countries to end violence and fight poverty so that all women, everywhere, can create the future they want

Are you a keen advocate of women and girls’ rights in emergencies?

Are you passionate about data, digital strategy, and making a real-world impact?

At ActionAid UK, we’re looking for a Senior Digital Analyst to help us harness the power of data to drive change and social justice.

In this exciting role, you’ll sit at the heart of our digital advocacy and fundraising efforts, working closely with colleagues across teams to improve our online performance. From analysing website journeys to optimising digital campaigns, your insights will fuel smarter decisions and more impactful outreach. You’ll take ownership of our tracking systems, manage tagging across platforms, and translate complex datasets into actionable insights that help us reach, engage, and mobilise supporters globally.

You’ll be the go-to expert for digital analytics tools like GA4, Google Tag Manager, Sprout Social, Google Ads, and Meta Business Manager, helping us monitor performance and shape strategy. Your days will be filled with solving real problems, identifying opportunities for conversion rate optimisation, improving SEO, and advising teams on user behaviour and engagement. As someone who thrives on precision and creativity, you’ll find joy in creating dashboards, evaluating campaigns, and ensuring we stay at the forefront of digital best practices.

Beyond the numbers, this role is about collaboration. You’ll run training sessions, contribute to cross-team initiatives, and help build a culture that values learning, equity, and innovation. Whether it’s leading on cookie consent frameworks or advising on the next big campaign, your work will be central to making ActionAid’s digital presence more effective and inclusive.

We’re looking for someone with hands-on experience in digital analytics, strong knowledge of GA4 and data visualisation tools, and a clear understanding of SEO, digital marketing, and data privacy. If you bring enthusiasm, strong communication skills, and a commitment to feminist and anti-racist principles, we want to hear from you.

The Ideal candidate will have:

• At least 1 year demonstrable experience in a digital analytics/marketing analytics role

• Advanced experience of website analysis including using GA4

• Knowledge of tracking and tagging, including events, pixels and UTM parameters, experience using Google Tag Manager

• Experience of using Power BI and/or Google Looker (Data Studio), and experience of data visualisation

• Advanced experience of using SEO tools and techniques • Understanding of conversion rate optimisation

• Experience of writing reports and analysis for stakeholders

• Excellent communication skills, verbal and written

At ActionAid UK, we believe in building a better, more equitable world—and that starts from within. Join us, and use your data skills to support meaningful, lasting change.

Additional information

Diversity, equality, inclusion and belonging:

Diversity, inclusion and belonging are key to our organisational culture. We are on a journey to become not only an anti-racist organisation but one that proudly celebrates the diversity of all applicants and employees. We look forward to you bringing your full self to work, proudly sharing your unique perspective and helping us to shape our combined future. We especially welcome applications from those from under-represented/marginalised communities.

AAUK is a Disability Confident Committed organisation and as such any candidate that declares a disability will be shortlisted for interview if they meet the essential criteria for the role.

Referencing and safeguarding:

All offers of employment will be subject to satisfactory references and appropriate screening checks, which can include Misconduct Disclosure Scheme, safeguarding, criminal records and terrorism finance checks. By submitting an application the job applicant confirms their understanding of these recruitment procedures.

ActionAid UK is committed to preventing any form of sexual harassment, exploitation, and abuse (including child abuse and adult at-risk abuse) and responding robustly when these harms take place. We expect all ActionAid UK staff and ActionAid UK representatives to share this commitment. We will not tolerate our staff or other representatives carrying out any form of sexual harassment, exploitation or abuse towards anyone we come into contact with through our work.

Working practices:

ActionAid is committed to supporting flexible working. If you would like to discuss flexible working options, including the possibility of a job share for this role, there will be space to do so during the interview process.

ActionAid UK has a hybrid working policy for many of our roles. The requirement will vary from team to team and the responsibilities of individual roles. As a minimum, all colleagues are expected to attend the office 12 days per year, plus additional time for induction, training, and company connection days. Some roles may require in-office attendance on all days and if so, these will clearly be marked as in-office roles.

Please note that ActionAid UK does not offer fully remote working options. We encourage you to discuss hybrid working expectations at interview.

Recruitment processes:

Please note that ActionAid UK may review, shortlist and interview candidates prior to the closing date so we encourage all candidates to apply as soon as possible. If we receive a very high response, we may close the vacancy early and will not accept further submissions.

Proud member of the Disability Confident employer scheme

Disability Confident

About Disability Confident

A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident .