Global Director of Social Data

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group , we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Global Director of Social Data

Location: London

About the role:

We seek a highly accomplished social analytics leader who combines statistical rigour with social-native thinking. You've spent 7-10+ years mastering social media measurement across major platforms; you understand algorithms, audience behaviours, and how culture moves online. You're as passionate about quantifying social impact on business as you are interpreting TikTok trends and internet subcultures. You're a strategic thinker who can translate complex data into compelling narratives for senior stakeholders. You're excited to build something – defining frameworks, selecting tech stacks, and establishing best practices that will scale globally. As an in-house agency, OLIVER is uniquely positioned alongside brands within their businesses, giving you unparalleled access to drive meaningful measurement that matters.

What you will be doing:

• Measurement Vision & Thought Leadership:
• Establish OLIVER/BrandTech Group's definitive POV on social media measurement for modern brands: what matters in 2026 and beyond, how to connect social activity to business outcomes, and what a mature measurement framework looks like.
• Position our measurement capabilities as a competitive differentiator in new business pitches, translating frameworks into compelling narratives that win clients.
• Stay ahead of platform evolution, algorithm changes, and emerging methodologies, continuously advancing our practice.
• Champion the integration of AI and machine learning into analytics workflows - automating data processes, enhancing predictive modelling, enabling real-time trend detection, and unlocking creative performance insights at scale.
• Enterprise Measurement Infrastructure & Products:
• Design and implement a unified measurement system that connects all social accounts we manage globally, creating a single source of truth for social performance and brand impact across the agency.
• Own the social analytics tech stack-evaluate, select, and manage social listening platforms, analytics tools, dashboarding solutions, and data infrastructure.
• Develop standardised, scalable products that can be embedded across our global studios:
• Social listening solution that delivers cultural intelligence and brand health insights
• Social performance dashboarding product that provides consistent, actionable insights across all client accounts
• Build sophisticated measurement frameworks including social-specific attribution models, brand lift methodologies, and predictive analytics that connect social touchpoints to awareness, consideration, and conversion.
• Strategic Advisory & Collaboration:
• Act as trusted advisor to senior clients and internal stakeholders, translating complex social data into strategic recommendations that drive business decisions.
• Guide clients through measurement maturity evolution-from basic reporting to predictive modelling-building roadmaps that advance their social analytics sophistication.
• Collaborate cross-functionally with creative, strategy, and social studio leads to ensure analytics inform campaign development, creative ideation, and optimisation.
• Work closely with data experts and leaders across BrandTech Group agencies, while leading analytics talent within the OLIVER network.
• Team Leadership :
• Recruit, hire, and develop a global team of social data analysts who combine technical excellence with cultural fluency-people who live in the feeds and love social media.
• Foster a learning culture, mentoring team members on analytics methodologies, measurement frameworks, data storytelling, and client communication.
• Lead high-impact presentations for internal teams and clients, using visualization tools (Tableau, Looker, Power BI) to make dense datasets accessible and inspiring.

What you need to be great in this role:

• Social Analytics Mastery & Platform Expertise: 7-10+ years in social media analytics or digital measurement. Deep hands-on experience across TikTok, Instagram, Facebook, YouTube, Twitter/X, Snapchat, LinkedIn, and emerging platforms. Expert understanding of algorithms, content formats, audience behaviors, and native analytics. Proven experience with social listening platforms (Sprinklr, Brandwatch, Talkwalker, Pulsar). Social-native-fluent in internet culture, memes, subcultures, and how trends emerge online.
• Advanced Measurement & Technical Skills: Track record designing measurement frameworks, attribution models, and success metrics aligned to business objectives. Advanced Excel skills. Expert with data visualization tools (Tableau, Looker, Power BI). Experience with multi-touch attribution, marketing mix modelling, or statistical approaches for social measurement. Familiarity incorporating AI/ML and predictive analytics into workflows.
• Strategic Leadership & Client Advisory: Exceptional ability to advise senior stakeholders, translating data into business recommendations. Significant experience presenting complex insights with clarity and impact. Track record for building and mentoring analytics teams. Strong cross-functional collaboration with creative, strategy, and technology teams. Experience supporting new business development and articulating analytics capabilities in pitch situations.
• Entrepreneurial Builder & Storyteller: Excited to build a practice from the ground up. Strategic thinker who balances vision-setting with hands-on execution. Intellectually curious and always pushing boundaries. Exceptional communicator who transforms complex datasets into compelling narratives. Results-driven, focused on proving measurable impact that drives client success and agency growth.

Req ID: 16377

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Our values shape everything we do:

Be Ambitious to succeed 

Be  Imaginative to push the boundaries of what’s possible 

Be  Inspirational to do groundbreaking work 

Be  always learning and listening to understand 

Be  Results-focused  to exceed expectations 

Be actively pro-inclusive and anti-racist across our community, clients and creations 

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. 

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.