CRO & Monetisation Manager

ABOUT DROOL

DROOL is a fast-growing e-commerce startup/scaleup that has become one of the world’s leading platforms for contemporary art prints supporting a curated selection of artists globally.

Over the last 3 years we have seen exceptional year-on-year profitable revenue growth, amassed a ‘cult’ following with 1M+ IG followers and been featured in leading publications (GQ, Architectural Digest, Vogue) along the way.

Our growth is supported by the backing of a US VC firm with considerable domain expertise scaling brands like Ruggable, Dr Squatch and Fabletics into e-commerce powerhouses.

ROLE SUMMARY

We are looking for a commercially minded CRO & Monetisation Manager to own performance & optimisation of the DROOL website.

This role acts as the product owner for our ecommerce experience. You will be accountable for conversion rate (CVR), average order value (AOV) and on-site monetisation, shaping how paid traffic translates into profitable revenue.

Your remit covers conversion and monetisation strategy, experimentation and insight, and ownership of the on-site experience. You’ll work closely with Marketing, Product and Operations to ensure the website is optimised for commercial performance, scalability and margin.

If you enjoy using data and experimentation to drive tangible revenue impact, and want ownership over one of the most important commercial surfaces in the business, this role is for you.

RESPONSIBILITIES

• Own CVR and AOV across the DROOL website, with the goal of increasing revenue per visitor
• Own on-site offers, bundles, upsells and pricing strategy and presentation
• Analyse customer journeys and on-site behaviour to identify friction points and monetisation opportunities
• Build and execute a structured experimentation roadmap focused on commercial impact
• Design, run and analyse A/B tests across UX, pricing, offers, upsells and merchandising logic
• Scope, brief and manage external developers to ship site changes and experiments
• Use data and experimentation to improve catalogue and collection merchandising efficiency
• Translate test learnings and data into insights for the rest of the team to inform our artwork catalogue, marketing campaigns and product presentation
• Own the DROOL website end-to-end, acting as product owner for the on-site experience and ensuring it is consistently aligned to the marketing and artwork calendar

Requirements

Must Have

• 3+ years experience in ecommerce, digital optimisation, growth product or related commercial roles
• Experience improving the performance of a high-traffic consumer facing website or digital product
• Strong analytical and commercial judgement, with the ability to turn data into clear priorities and actions
• Experience designing, running and interpreting experiments or structured tests
• Comfortable working directly with developers to scope, prioritise and deliver site improvements
• Clear communicator who can collaborate effectively across a range of different stakeholders
• Comfortable operating with a high degree of autonomy, able to spot opportunities, make decisions and execute without close supervision

Desirable

• Experience in paid-media-led or DTC ecommerce businesses
• Experience working with Shopify
• Basic working knowledge of HTML/CSS (and foundational JS)
• Experience with experimentation or analytics tools (e.g. Google Analytics, Tag Manager, Visually, Optimizely, VWO)
• Experience creating wireframe/mockups in Figma
• Interest in art, design or creative consumer brands

Benefits

• Competitive salary
• Flexible working (3 office days per week in Shoreditch, London)
• 25 days holiday + your birthday + a duvet day + bank holidays
• Work a week from abroad
• Company retreat: trip once a year
• Monthly health & wellness budget (for fitness class, gym, meditation, therapy)
• Learning budget: for courses, books etc
• 60-75% employee discount for you + friends & family