Content & AI Lead

About the Role We're looking for a technical Organic AI Content Lead to oversee the scaling of our content production. This role is accountable for driving organic and direct traffic performance, with a primary focus on optimising for SEO & LLM visibility through website, social media, and video production strategy.
This is for you if you’re someone with a creative eye for storytelling, combined with a technical understanding of how audiences discover content through AI assistants and search engines. A person who can juggle the multiple content streams and the high output needed to build a strong organic presence in the AI age and guide workflows to speed up content generation and optimisation.
We also work across multiple markets (France, UK, Germany, Spain), so understanding how that shapes successful content is essential (knowledge of French/German/Spanish would also be a welcome bonus).
We know these are big responsibilities in an ever changing search landscape, but you’ll be supported to produce your absolute best work by our content production agency, internal content managers, and senior graphic designer. We’ve also invested in our team’s tech, so that you’ll have the best tools on the market to track visibility and increase productivity (AirOps or GrowthX). Creativity, an engineering mindset, and project management skills are what will help you thrive in this role.

Your background could be in SEO, growth hacking, or growth engineering. We’re exploring a wide range of candidates for this role, so if you feel like playing a key role in a fintech unicorn’s journey through the AI world, reach out to us.

Key Responsibilities
LLM Visibility through AI Optimisation (Primary Focus)
- Own and drive strategy for maximising visibility in AI-powered search (multi-format content production & optimisation)
- Monitor brand presence and accuracy in AI assistant responses
- Track and report on LLM visibility metrics and citation rates
- SEO strategy
- monitor keyword ranking and build a strategy for keyword optimisation at scale

Content Production & Operations Management
- Manage external content production agency: brief, review, and ensure quality and performance for LLM visibility
- Lead and develop internal content managers to deliver high-quality, keyword optimised content
- Liaise with a senior graphic designer for visual asset production
- Video editing skills in AI tools like Descript, Synthesia, or equivalent
- Build scalable content workflows and production systems
- Balance content velocity with quality and performance requirements
- Lead creative visual strategies that captures audience attention and drive engagement
- Identify visual trends and creative formats that resonate with target audiences
- Build social presence that drives brand awareness and direct traffic Performance & Growth

Accountability
- Own organic traffic growth targets and performance KPIs
- Monitor, analyse, and optimise content performance across website and social media
- Identify growth opportunities through data analysis and audience insights Required Skills & Experience LLM & AI Optimisation
- Deep understanding and experience of Answer Engine Optimisation (AEO) principles
- Knowledge of how LLMs process, cite, and surface content
- Understanding of traditional SEO with focus on modern AI search landscape Performance & Analytics
- Data-driven approach with proven track record of hitting organic growth targets
- Experience with analytics platforms and bonus points if they’re LLM visibility ones (Profound, PeecAI, AirOps, or equivalent)
- Experience with content analytics and demand gen metrics: conversion rates, pipeline contribution, MQLs, etc.
- Ability to translate performance data into creative and strategic decisions
- Strong understanding of content funnel metrics and conversion optimisation

Creative Visual Leadership
- Strong visual creative instinct: Natural eye for what catches attention and drives engagement - Proven ability to direct visual content that performs (graphics, video, multimedia
- If you have a portfolio demonstrating visual content success, please share

Preferred Qualifications
- French/German/Spanish (spoken and written) - highly desirable
- Experience in B2B SaaS, fintech, or technical product marketing
- Experience with video production and editing
- Knowledge of AI tools for content creation and optimisation
As we are an international team, please submit your application and CV in English.

About Spendesk
Spendesk is the AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing, and accounting automation, Spendesk sets the new standard for spending at work. Its single, intelligent solution makes efficient spending easy for employees and gives finance leaders the full visibility and control they need across all company spend, even in multi-entity structures. Trusted by thousands of companies, Spendesk supports over 200,000 users across brands such as Payfit, Accor, Welcome to the Jungle, Swile, Big Mamma, Malt and Yousign. With offices in the United Kingdom, France, Spain and Germany, Spendesk also puts community at the heart of its mission.

For more information:

About our people & culture
We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset.

About our benefits
Our culture is built on trust, empowerment, and growth — with benefits to match!

• 4 days per month remote (non-accumulative) and 3 full weeks remote per year (non-consecutive)

• Fully covered Oyster card for traveling to and from our new office (up to £250 monthly depending on location

• £45 monthly wellness allowance, accruable, to be used on whatever wellness means to you - through Edenred

• Access to Moka.care for emotional and mental health wellbeing

• Pension scheme (on salary sacrifice): 5% employee / 5% employer (by Aviva)

• 28 days of holidays

• Latest Apple Mac equipment

• Company virtual events

• Visit our other offices: Paris and Barcelona

• Great office snacks to fuel your day

• Vitality private health insurance (for you and your family/partner)

• Bupa private dental care

• A positive team to work with daily!

Diversity & Inclusion

At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.