Marketing CRM Manager & Salesforce Administrator
- Collaborate with Marketing Automation specialists to define syncs and integrations between Salesforce and automation platforms, ensuring clear hand-offs between Marketing and Sales.
- Map the AS-IS Salesforce setup and design solutions for marketing preference management across the prospect-to-customer journey.
- Define and operationalise the Marketing-to-Sales funnel, configuring Salesforce stages, workflows, and dashboards to track conversion rates and velocity.
- Embed campaign attribution in Salesforce, aligning lead source definitions and campaigns with Marketing activity, and building reports that demonstrate pipeline and revenue impact.
- Partner with Marketing Automation to define lead scoring models and nurture programs, ensuring Salesforce reflects lead stages and triggers workflows.
- Own data upload strategy and governance for 3rd-party marketing prospect data, enforcing data quality standards.
- Manage user and license administration, including roles, profiles, permissions, and security settings.
- Configure and maintain Salesforce features such as page layouts, validation rules, automation (Flows, Process Builder), and integrations.
- Collaborate with Technology teams to deliver platform releases and enhancements into Salesforce, ensuring smooth deployment and stakeholder communication.
- Maintain data integrity through audits, deduplication, and governance standards; manage imports/exports using Data Loader or similar tools.
- Build and maintain reports and dashboards to provide actionable insights.
- Perform system maintenance (Security Reviews, Release Updates, Health Checks) and stay current with Salesforce releases.
- Document configurations and provide user support and training to ensure adoption and best practices.
- Proven experience as a Salesforce Administrator with hands-on expertise in Sales Cloud configuration and maintenance, and strong knowledge of Salesforce platform capabilities
- Strong understanding of Salesforce best practices, governance standards, and data integrity principles.
- Experience with Salesforce automation tools (Flows, Process Builder, Workflow rules) and managing integrations between Salesforce and other platforms.
- Ability to gather business requirements and translate them into scalable, user-focused solutions in the Salesforce platform, that support marketing and sales strategies.
- Strong analytical skills with experience building reports and dashboards to measure funnel performance, campaign attribution, and revenue impact.
- Excellent stakeholder management and communication skills, with the ability to influence and collaborate across Marketing, Sales, and Technology teams.
- Experience supporting platform releases and enhancements in partnership with Technology, ensuring governance and smooth deployment.
- Strategic mindset with the ability to align CRM capabilities to business objectives and recommend process improvements.
- Salesforce Administrator certification (ADM 201) required
- Sky Q, for the TV you love all in one place
- A generous pension package
- Private healthcare
- Discounted mobile and broadband
- Access a wide range of exclusive Sky VIP rewards and experiences
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