Marketing Director - Business Development Enablement (IT)

Are you ready to lead a major priority area for marketing and communications within one of the world?s leading technology and business services firms? CGI is seeking a strategic, insight-led, commercially minded Marketing Director to support Business Enablement Development in the UK & Australia. You will lead the marketing strategy, design, and delivery of full-funnel marketing & communications initiatives that help drive demand, pipeline, and revenue across our priority sectors and regions within the UK & Australia business. CGI was recognised in the Sunday Times Best Places to Work List 2025 and has been named one of the ?World?s Best Employers? by Forbes magazine. We offer a competitive salary, excellent pension, private healthcare, plus a share scheme (3.5% + 3.5% matching) which makes you a member not just an employee. We are committed to inclusivity, building a genuinely diverse community of tech talent and inspiring everyone to pursue careers in our sector, including our Armed Forces, and are proud to hold a Gold Award in recognition of our support of the Armed Forces Corporate Covenant. Join us and you?ll be part of an open, friendly community of experts. We?ll train and support you in taking your career wherever you want it to go. Candidate profile: As the Marketing Director, Business Development Enablement (BDE), you will play a pivotal role in connecting marketing strategies to business growth outcomes. With a strong commercial mindset, you'll lead the development and execution of integrated, insight-led marketing campaigns that align with strategic business goals and enable the sales force across key public and commercial sectors. Strategic Partnership & Full-Funnel GTM Support

• Partner with regional marketing and business leaders to align go-to-market (GTM) strategies with commercial growth priorities.
• Develop and execute full-funnel marketing campaigns that span awareness, demand generation, pipeline acceleration, and conversion.
• Lead the design and deployment of integrated sector-specific marketing across owned, earned, and paid media.
• Design and manage Account-Based Marketing (ABM) initiatives to support priority pursuits and strategic accounts.
• Collaborate with global teams to deliver positioning, tools, and content that support proactive and reactive sales efforts.

Sales Enablement & Bid Support

• Create comprehensive sales enablement toolkits including playbooks, battlecards, and pitch materials.
• Influence bid strategies through value-based storytelling, analyst insights, and competitive intelligence.
• Lead the enterprise-wide Client References Program.
• Champion CRM adoption and promote usage of AI tools for bids and proposal development.
• Support client executive engagements to articulate CGI?s end-to-end value proposition.

Alliances & Analyst Collaboration

• Partner with alliance managers to activate joint GTM campaigns and co-branded assets.
• Contribute to regional analyst relations and amplify CGI?s presence through thought leadership and insights.

Pipeline Optimisation & Conversion Alignment

• Work across functions to enhance conversion from MQL to closed opportunity.
• Represent UK & Australia in global lead generation maturity initiatives and tool development.

Client Insights & Continuous Improvement

• Establish a client intelligence framework that shapes GTM strategies, journey maps, and content planning.
• Champion CGI?s ?Voice of Our Clients? program and consultative selling practices.
• Use campaign retrospectives and pipeline analytics to refine performance and drive ROI.
• Act as a connector to ensure consistent messaging, client insights, and value propositions across teams.

Required qualifications to be successful in this role To succeed in this role, you will bring a strong blend of strategic thinking, marketing execution, and sales alignment capabilities, alongside deep sector and client understanding. Core Capabilities

• Extensive experience in B2B marketing leadership roles within IT services, consulting, or professional services.
• Expertise in developing and executing full-funnel marketing strategies and ABM programs.
• Demonstrated ability to influence senior stakeholders and partner closely with sales, sector heads, and business leaders.
• Strong storytelling skills and experience developing high-impact content for complex pursuits.
• Competency in campaign performance analytics, persona-based marketing, and market intelligence.
• Bachelor?s degree in marketing, business, or related field

Leadership Attributes

• Commercially minded, strategic thinker with a strong sense of business impact.
• Collaborative team player who excels in cross-functional environments.
• Insight-driven, capable of simplifying complex topics into clear, actionable strategies.
• Proven leadership in growing and mentoring high-performing marketing teams.
• Confident balancing strategic vision with operational delivery.
• Trusted business partner, able to build credibility and influence at all levels.
• Technologically curious and adaptable, keeping marketing efforts forward-looking and relevant.
• Effective in navigating global-local dynamics?balancing global priorities with regional creativity.

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