Marketing Manager - Community & Local Activation (Berghaus)

We’re Pentland Brands; a dynamic, global family business, and proud owners and licensees of many iconic active and footwear brands. With a community of over 1,300 team members worldwide, we embrace diversity and inclusion, and champion growth and development. Our success is built on teamwork, courage, innovation, and an unwavering commitment to excellence.

WHAT’S THE MISSION FOR THIS ROLE?

Berghaus is on a mission to build the most community-powered outdoor brand in the world. This role brings that ambition to life on-the-ground. As Marketing Manager – Community& Activation, you will be the heartbeat of Berghaus in the UK, connecting with local outdoor communities, creators, taste-makers, media, and cultural groups to ensure the brand shows up with relevance, credibility, and impact. You’ll activate Berghaus where it matters most: on trails, in cities, with creators, with local partners, and within the real communities shaping outdoor culture today.

WHAT DOES THIS ROLE DO?

You will be responsible for driving community-led brand activation in-market by:

• Building deep relationships with local outdoor communities, creators, influencers, groups, press, retailers, and cultural partners.

• Organising and delivering community-focused activations such as hikes, meet-ups, workshops, or creator-led experiences that strengthen Berghaus’ presence and connection in the market.

• Identifying, briefing, and managing local content creators to produce culturally relevant content aligned to global product launches and storytelling.

• Leading local product seeding across creators, athletes, media, and community partners to drive authentic product advocacy.

• Activating Berghaus through local partnerships, sponsorships, and events that elevate brand relevance and help us win locally.

• Sharing local insights, creator trends, community opportunities, and cultural shifts with the global team to shape future content and strategy.

• Rolling up feedback, results and learnings from local activations to demonstrate impact on brand visibility, sentiment, and community engagement.

• Ensuring all activity reflects Berghaus’ global brand identity, community-first principles, and compliance standards.

WHAT DO I BRING TO THE ROLE?

To stand out in this role, you should have the following skills and experience:

• Proven experience in community management, creator partnerships, brand activation, or experiential marketing — ideally within outdoor, lifestyle, fashion, or culture-driven brands.

• A deep understanding of local communities, cultural moments, creator ecosystems, and how brands can authentically show up within them.

• A natural connector mindset — you thrive at building relationships with creators, outdoor groups, press, retailers, and community leaders.

• Strong experience delivering on-the-ground activations, from community events to creator-led moments, product seeding, or partnership activity.

• The ability to brief, guide, and manage creators or small production teams to produce high-quality, locally relevant content.

• Strong organisational and project management skills across multiple activations, relationships, and timelines.

• Collaboration skills — especially working with a global HQ for alignment, direction, content, creative assets, and reporting.

• A passion for the outdoors, community-building, and shaping culture at a grassroots level.

WHAT’S IN IT FOR ME?

• Competitive Salary + discretionary bonus

• 25 Days Holiday : Increases with length of service and the option to purchase additional days to suit your needs.

• Discounts: Brand discounts (including friends and family and JD Sports), Sample Sales, and other retail discounts and perks.

• Family-Friendly Benefits: Generous enhanced parental leave policies

• Health Perks: Choose from a variety of health-related perks including medical cash plan, critical illness cover, life assurance, gym and fitness discounts, dental insurance, eye care, and health screening to maintain your wellbeing.

• Travel Perks: Take advantage of our season ticket loan, cycle to work schemes, electric car schemes, and discounts on home charging units to support eco-friendly commuting.

• Flexible Working: We offer hybrid working and flexible working hours, allowing you to start your day earlier or later to help with commute costs or personal commitments.

• Chance to join our Charity, D&I and Sustainability employee networks.

As an equal opportunity employer, we’re committed to fostering diversity and creating an inclusive culture across our business, stores, and office environment.

We want you to live our company principles, bringing a strong consumer focus, while always looking for ways to improve and grow in your role. Take ownership of your work and be proactive in solving problems whilst communicating openly and treating everyone with respect and kindness. And, of course, let your creativity shine by bringing your unique style and individuality to the Pentland Brands Team.

This vacancy is a newly created role as part of organisational changes. Final appointment will depend upon the outcome of consultation processes and affected employees will have priority for consideration.