Head of Growth

🌱 Who we are

Mother Root is the Ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature.

Fresh from securing three offers on BBC Dragons’ Den, we’re on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year-on-year growth already underway. With our small but mighty team, we’re building one of the UK’s fastest-growing non-alcoholic brands, both online and in retail.

We’re bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.

🚀 The Role

Build the growth engine that helps thousands of people drink differently every day.

As we scale from £7m → £50m over the next three years, we’re looking for a Head of Growth to architect the system that gets us there.

This is not a channel execution role. It’s a strategic, hands-on, cross-functional leadership role responsible for turning insight into acceleration — and making sure all our growth levers fire together.

You’ll work closely with our Paid Social Manager, Retention + CRO Lead, Creative Strategist and the wider team to build a growth engine that is systematic, insight-driven and built for scale.

📋 What You’ll Do

Reporting to the CEO, you’ll design and orchestrate Mother Root’s entire growth system .

You won’t run every channel yourself. Instead, you’ll design, orchestrate and optimise the entire growth system. You’ll connect acquisition, conversion, retention, retail and insight into one coherent engine - deciding where we focus, what we test, and how we scale profitably.

Your job is to bring clarity, prioritisation and momentum so growth feels intentional, not chaotic.

Growth strategy & prioritisation

• Own the company-wide growth roadmap — deciding what moves the needle, where we invest, and what can wait. Align Paid, CRO, Retention, Brand and Retail around a shared strategy and a consistent experimentation rhythm (we use Systm).

Insight-led growth

• Turn deep customer and category understanding into action. Translate insight into clear hypotheses, briefs and experiments that directly shape creative, website, CRM and media performance.

Cross-channel orchestration

• Ensure channels work as one system rather than silos. Connect acquisition, conversion, onboarding, retention and retail into a joined-up journey so each lever amplifies the others.

Measurement & investment decisions

• Own how we measure and deploy capital. Build a simple, robust view of incrementality and contribution so we can prioritise confidently and scale what truly drives profitable growth.

Scaling the growth engine

• Codify how Mother Root grows — creating repeatable processes, playbooks and feedback loops that make performance predictable and scalable across the UK and US.

Team leadership

• Shape and lead the growth function, setting direction and standards across a small, high-calibre team. Act as a player–coach, helping smart people focus on the right problems without unnecessary process, running rituals and ensuring the team are motivated and developing.

What Success Looks Like (12 Months)

• Growth feels intentional and systematic rather than reactive.

• Core channels scale profitably with strong insight and creative feedback loops.

• Conversion and retention trends improve meaningfully.

• A clear roadmap, experimentation culture and joined-up view of DTC, retail and Amazon are embedded across the business.

• We have a repeatable growth engine that’s ready to scale internationally.

🎓 What You’ll Bring

This role could be right for you if you are:

• Experienced in scaling DTC or consumer brands at a similar level (e.g £2m to £20m +)

• A systems thinker who has built and scaled growth engines before and understands the economics behind sustainable growth.

• Fluent in CAC, CVR, AOV, repurchase and marginal CAC economics alongside running growth analytics (MMM, contribution margin, incrementality)

• Running experimentation programmes, and designing simple, effective measurement frameworks.

• Strong at cross-functional leadership (creative, CRO, media, retail, ops)

• Comfortable moving between strategy, insight and execution,

• Curious, pragmatic and commercially sharp — excited by building something from the ground up.

💫 You’ll Thrive Here If You

• Are a systems thinker who has built a growth engine before

• Are fluent in CAC, CVR, AOV, repurchase and marginal CAC economics

• Are experienced in sequencing channels, not just executing them

• Are comfortable running consumer interviews and JTBD frameworks

• Are strong at cross-functional leadership (creative, CRO, media, retail, ops)

• Are able to turn insight into strategy into experiments

• Are fast, curious, structured, and good at simplifying complexity

• Are motivated by building something from the ground up

💛 Benefits & Perks

• Share Options Programme: Equivalent to 15% of salary from day one

• Annual Leave: 25 days per year

• Summer Hours: Early finish Fridays (June–August)

• Work From Anywhere: Up to 2 weeks per year

• Pension: 5% matched contribution

• Cycle Scheme: Bike or Lime/Forest Pass

• Personal Development: £300 annual allowance for approved training

• Wellbeing Support: Access to Spill app & Heka allowance (£40/month) + birthday/work anniversary boosts

• Annual Team Trip: Gastronomical & wellbeing-focused team away trip

• Parental Leave: Competitive maternity/paternity package

• Lots of free Mother Root