Product Marketing Manager

Spendesk is leading the way in financial innovation across Europe. Under the direction of our CEO Axel Demazy, we are building a high-performing, collaborative team to accelerate the next phase of our product-led growth.You will play a pivotal role in building and executing go-to-market (GTM) strategies, creating compelling messaging, and enabling our sales and marketing teams for success.If you thrive in translating product value into customer impact, project managing complex launches, and collaborating with cross-functional teams, we’d love to hear from you.

Key Responsibilities

• GTM Launch Plans & Releases
• Own and project manage comprehensive product launch communications plans across multiple product lines.
• Work cross-functionally with Marketing, Customer, and Data teams to define GTM approach and channel mix by customer segment.
• Coordinate product release timelines, ensuring all stakeholders are aligned and launch goals are achieved.

• Sales Enablement
• Collaborate with Product and Sales teams to deliver impactful sales enablement sessions and materials.
• Manage the creation and delivery of customer-facing product roadmaps and training sessions to ensure sales teams are equipped to win.
  

• ICP & Persona Messaging
• Develop and own the messaging framework and GTM playbook for all GTM teams and markets.
• Ensure consistent, compelling persona-based messaging across all communications and channels.
  

• GTM Collateral
• Take full ownership of marketing and sales collateral from ideation to execution, including battlecards, product sheets, website product pages, demo library, and sales slide decks.
• Work alongside Marketing to ensure all assets reflect brand guidelines and product positioning.
  

• Integration Partners
• Collaborate with integration partners to define and communicate joint GTM plans and technical specifications for both internal and external audiences.
• Support partner marketing initiatives and co-branded campaigns.
  

• Your impact
• Drive successful product launches that accelerate adoption and revenue growth.
• Ensure sales and marketing teams are equipped with best-in-class tools, content, and messaging.
• Strengthen alignment between Product and GTM teams to maximise customer value and market impact.

What we're looking for

You have at least 2 years of experience as a Product Marketing Manager (or in a similar role) , ideally in a SaaS or tech environment.

• Strategic & Organised : Demonstrated success in managing end-to-end product launches and GTM projects in fast-paced, cross-functional environments.
• Excellent Communicator : Both strong written and verbal communication skills, able to distill technical concepts into clear, customer-centric messaging.
• Collaborative : Experience working closely with Product, Marketing, Sales, and external partners to achieve shared goals.
• Analytical & Creative : Ability to use data and customer insights to inform positioning, messaging, and campaign strategy.
• Technical Proficiency : Comfortable navigating product specs and technical documentation; able to translate features into benefits for different audiences.
  

As we are an international team, please submit your application and CV in English.

About Spendesk
Spendesk is the AI-powered spend management and procurement platform that transforms company spending. By simplifying procurement, payment cards, expense management, invoice processing, and accounting automation, Spendesk sets the new standard for spending at work. Its single, intelligent solution makes efficient spending easy for employees and gives finance leaders the full visibility and control they need across all company spend, even in multi-entity structures. Trusted by thousands of companies, Spendesk supports over 200,000 users across brands such as SoundCloud, Gousto, SumUp, and Bloom & Wild. With offices in the United Kingdom, France, Spain and Germany, Spendesk also puts community at the heart of its mission.

For more information:

About our people & culture
We believe that people do their best work when they’re given the freedom to thrive and grow. That’s why liberation is at the core of everything we do. We empower Spendeskers to take ownership of their work, to navigate ambiguity, and seize every opportunity. Spendeskers come from all over the world (35+ countries and counting!) but we have plenty in common: we're bold, ever-curious, committed to kindness, and tackle every challenge with a positive mindset.

About our benefits
Our culture is built on trust, empowerment, and growth — with benefits to match!

• Flexible on-site and remote policy
• Fully covered Oyster card for traveling to and from our new office (up to £250 monthly depending on location
• £45 monthly wellness allowance, accruable, to be used on whatever wellness means to you - through the Ben platform
• Access to Moka.care for emotional and mental health wellbeing
• Pension scheme (on salary sacrifice): 5% employee / 5% employer (by Aviva)
• 28 days of holidays
• Latest Apple Mac equipment
• Company virtual events
• Visit our other offices: Paris, Berlin & Hamburg
• Great office snacks to fuel your day
• Vitality private health insurance (for you and your family/partner)
• Bupa private dental care
• A positive team to work with daily!

Diversity & Inclusion

At Spendesk, we're committed to fostering an environment where all differences are encouraged, supported and celebrated. We're building our culture for everyone, with everyone. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome and we truly embrace and encourage people from all backgrounds to apply.