Assistant Store Manager

REPRESENT
London

Reporting to the Store Manager the Assistant Store Manager will support with the smooth operation of our London flagship store.

Hours: 37.5 per week (including weekends and evening working)


Responsibilities:

- Daily running of the store, and assumption of the Store Manager duties in their absence.

- Deliver on store revenue KPIs through a people-first leadership approach; driving a culture of exceptional luxury service and a community mindset, including execution of launches, events and VIP shopping.

- Continually upskill and develop your team, through clear criteria setting, ongoing coaching and feedback, and effective assignment of responsibility and ownership.

- Own a regular cadence of product and process training delivery, to ensure the whole team are enabled to show up as strong brand ambassadors.

- Nurture and develop relationships, both directly and through the team, to successfully deliver an elevated VIC engagement program.

- Work with the Community and Events teams to cement the store as a disruptor through impactful events and speedbump moments.

- Implement HR duties across the full employee lifecycle, including hiring, training, coaching and development, managing schedules, appraisals, performance management, and offboarding.

- Uphold the integrity of physical spaces and digital systems, through effective merchandising, stock control, and loss prevention processes, with a desire to always find the extra percent improvement.

What we are looking for:

- You are an experienced retail leader who puts your people above all else; you understand that people make the difference, and you know how to tap into your team’s performance potential whilst ensuring they love what they do.

- You are a connector. You understand the power of community, and embed yourself readily to become the local go-to.

- You have an eye for quality, you sweat the small stuff because you know the details matter, always.

- You don’t believe in the status-quo, and common logic doesn’t apply. You’re always searching for new and creative ways to drive your business forward and stay ahead of the pack.

- You own your results and take responsibility for your actions. You are decisive, capitalise on success, fail fast, and always learning.

- You believe that success is a byproduct of consistent, hard work. You show up with discipline and hold an unwavering standard for yourself and others.

- You are mindful of your impact, through your words, actions and plans, for the betterment of yourself, your team, and the planet.

Benefits:

- Employee discount

- Seasonal uniform allowance & annual personal clothing allowance

- Private Medical Insurance

-Electric vehicle scheme

- Life Assurance

- Pension scheme

- Retail bonus scheme

- 33 days holiday

-Enhanced annual leave with length of service

Posted 2026-08-04

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