Paid Media Senior Account Manager

COMPANY OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

ROLE OVERVIEW

We are seeking a high-caliber Paid Media Senior Account Manager to take the helm of a few of our most valued accounts. As the "go-to" day to day lead, you will be the operational anchor and strategic engine of your team. You won’t just manage accounts; you will be key to owning the client relationship, working with the Account Director to orchestrate the strategy across PPC and Paid Social, and be responsible for running a tight ship to ensure best in class execution. If you are a performance specialist who prides themselves on impeccable standards and direct impact, this is your next best move.

RESPONSIBILITIES

• Lead performance day to day: You will serve as the internal and external day to day lead for your clients and team, acting as their trusted advisor and the ultimate authority on account performance.

• Talent Champion: You will directly manage and mold the next generation of Croud talent conducting 1:1s and performance reviews, ensuring your team of AMs and AEs is the highest-performing unit in the agency.

• Operational Excellence: Run a tight ship by instilling rigorous pace, precision, and accountability across all daily workflows, budget pacing, and platform optimizations.

• Strategic Growth: You will partner with the Paid AD and or the Strategy Director to create Account Development Plans (ADPs) that transform client business goals into industry leading roadmaps.

• Platform Mastery and Early Adopter: You will work with our media partners (Google, Microsoft, Meta, Pinterest, TikTok etc.) to understand and adopt new releases for your clients pushing the boundaries of what’s possible in-platform.

• Innovation Driver: You will lead the "Test & Learn" agenda, constantly hunting for new betas, techniques, products and platforms to keep your clients ahead of the competition.

• Proprietary Tech & Tools: You will work with our tech team to innovate ideas for new tools or find ways to enhance existing tools. You will also ensure adoption of Croud’s tech stack across your team.

• Quality Guardian: You will establish and enforce "Gold Standard" processes for paid media, ensuring every penny of client spend is handled with total precision.

• Commercial Ownership: You will partner with your seniors to identify untapped revenue opportunities across your accounts and may also play a role in new business pitches when the agency needs your expertise.

• Profitability & Efficiency: You will be responsible for monitoring your own as well as your team's journals (time sheets) as well as account profitability and resource efficiency.

Additionally, you may from time to time be asked to:

• Participate in interviews and contribute to the recruitment process

• Manage and direct training and development initiatives within the team.

• Advocate knowledge sharing across the wider Paid Media team sharing insights and success stories in team or company meetings

• Improve and document processes and ways of working.

• Monitor market or category trends to share with clients and your team

• Oversee internal projects within the team, ensuring timely and successful delivery

• Advocate company policies and processes across all endeavours, maintaining alignment with our company values

PERSON SPECIFICATION

• The "Go-To Expert": You are a master of either PPC or Paid Social. While we love multi-channel experts, we also value deep expertise - if you’re a superstar in one and eager to lead across both, we want to talk.

• Confident Communicator: You are comfortable leading important client meetings and possess the gravitas to manage expectations, navigate difficult conversations, and influence others.

• Solutions-Oriented Mindset: You have a proven ability to work to and meet simultaneous deadlines, working within a team to succeed even under pressure.

• Data Literacy: An analytical mind capable of turning data into clear, actionable client narratives.

• Leadership Presence: You won't just manage people, you’ll need to motivate and inspire. We’re looking for someone who can cultivate a positive and accountable team and working dynamic.

• Meticulous Standards: Do you have impeccable attention to detail? We’re looking for someone who takes pride in the accuracy and quality of their team's output.

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years

• 25 days holiday a year

• Discretionary annual performance based incentive

• Sale commission

• Recruitment referrals bonus

• Health & Wellbeing contribution

• 2 Recharge Days each holiday year

• Ride to Work scheme

• Railcard

• Season Ticket loan

• Home office chair and home office screen

• Free fruit, breakfast cereals, snacks and tea & coffee in the office

• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave

• Life insurance and income protection

• Medical Cash Plan

• Pension

• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)

• IPA Membership

• Peer to peer recognition scheme 'bonusly'

• Team off-sites/regular socials

• Year-round holiday parties

• Flexible working options

• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact