Content Creator

The Content Creator supports the end-to-end storytelling that helps shape company culture and drive the values we hold within the ScottishPower Customer Business. They will help tell the ScottishPower Customer Business story - what we represent - in a way that resonates with consumers, employees, and external stakeholders alike. The Content Creator will help implement the social strategy across our Facebook and Instagram channels. This will include the capture, build, and sharing of stories that inspire and excite our audiences; build affinity for ScottishPower and our people, products, and services through storytelling. What you'll be doing

• Work with Content Strategist and teams across the business to communicate initiatives that incorporate the vision, mission, values, and strategic growth priorities of ScottishPower Customer Business.
• Support the translation of brand desire and value propositions into compelling stories - both short and long-form, to tell across paid, earned, shared, and owned channels.
• Support teams with overarching messaging that supports key business units and positions spokespeople as experts.
• Help us to populate our video channels with content unique to each platform.
• Help drive increased awareness of ScottishPower's products and services, as well as improving the related perception of these by consumers/external stakeholders.
• Work closely with the corporate team to ensure consistent messaging.
• Support with reporting to measure our success across social channels.
• Work with customer service agents to approve social comments.
• Contribute to internal communications including plans for communicating company vision, values, and initiatives to employees to foster increased engagement.
  Experience in content creation/storytelling or similar arena
• Specific experience with channels including Instagram, TikTok and YouTube shorts
• Good interpersonal and communication skills and ability to form effective working relationships. Demonstrated ability to communicate effectively across all levels of the organisation and to build relationships and influence across a wide range of stakeholders
• Good understanding of energy industry or of working in a field where complicated processes need to be distilled for an audience
• Knowledge of online content strategy and creation
• Excellent writing, editing and proofreading skills
• Sound working knowledge of SEO and Google Analytics
• Ability to research their related subject matter to deliver compelling content
• Creativity, especially within social content creation
• Collaborative spirit
• Ability to distil complex concepts into content that is easy to consume
• Experience with story structure and storytelling
• Self-motivated and able to manage time effectively.
• Familiarity with social channels
• Content Marketing Experience, including both earned and paid
Minimum Criteria
• Professional experience in content creation
• Storytelling and ability to represent ScottishPower on camera
• Excellent written and verbal communication skills
• Strong influencing and stakeholder management ability
• Project Management skills
• Educated to degree level in a Communications/Journalism, professional qualification or equivalent experience in role
  As well as a competitive salary which is reviewed annually, you can also enjoy a number of other benefits. With our pension scheme, we'll double match your contribution up to a company contribution of 10%.
At ScottishPower, we believe it's the little things we do in life that make a big difference. From helping you look after your family's wellbeing, save for your future and take personal steps for climate action - our benefits are designed to help you do just that - so that you have everything you need to take care of your world - today and tomorrow. That's why our benefits include:
• 36 days annual leave
• Holiday Purchase - perfect your work/life balance with extra annual leave
• Share Schemes
• Payroll Giving and Charity Matched Funding
• Technology Vouchers - save more and spread the cost of your technology purchases
• Electric Vehicle Schemes - to help you transition to green/clean driving
• Cycle to Work scheme and Public Transport Season Ticket Loans
• Healthcare benefit options including: Dental Insurance, Private Medical Insurance, Health Cash Plan and annual Health Assessments
• Life Assurance (4x salary)
• Access to Savesmart financial wellbeing support
• Plus shopping, leisure, restaurant and gym discounts, and unique employee deals on travel insurance and more
Why ScottishPower ScottishPower is part of the Iberdrola Group, one of the world's largest integrated utility companies and a world leader in wind energy. With a commitment to generate all of our energy from renewable resources and a drive to create the energy infrastructure of the future, we're at the forefront of the journey to Net Zero and investing over £6m every working day to make this happen. With diverse opportunities across our businesses and a commitment to invest in our own internal talent, ScottishPower can offer people real career opportunities that meet personal and professional goals, in a global organisation. Inclusion, diversity, and a social purpose are at the heart of everything we do. Together with our values, they bring us together into a stronger, more sustainable business with direct links to the communities we serve. It takes all kinds of people to build a large-scale business like ours, so whatever your background, you'll fit right in. ScottishPower is committed to providing reasonable support or adjustments in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to . Mobility Please note that any applicant who is not a citizen of the country of the vacancy will be subject to compliance with the applicable immigration requirements to legally work in that country. If/when required, the Company will support the employee with the necessary Immigration requirements.