Head of Chinese Sales & Marketing for UK/EU

Want to revolutionise the future of education and do meaningful work that transforms future generations’ lives?

EdTech company Crimson Education was founded in 2013 from the idea that through personalised education, we can transform students into the world leaders of tomorrow. Since then, we have rapidly grown a mission-driven team that is dedicated to building the education system for the 22nd century. Our network includes 2,400 tutors and consultants worldwide who work with over 20,000 students.

Our tech platform connects tutors and mentors to high school students aiming to achieve admission to top universities in the US, UK, EU, and beyond.

This is a full-time, remote position, based in the United Kingdom with possible travel to Europe and around the UK.

The ideal candidate will be dynamic, able to build rapport easily, customer-obsessed, and have a growth mindset.

The purpose of this role is to take ownership of Crimson’s growth within the Chinese diaspora across UK and Western Europe. You'll be responsible for:
- strategic market development
- lead generation and marketing management
- sales execution

You’ll engage prospective families, build trusted relationships, and represent Crimson at schools, conferences, and community events across the region.

What are the main responsibilities for this role?

Working closely with the UK/Europe Country Manager, the Regional Marketing Manager, and the Chinese sales and marketing team. This role will be focused on building, developing and furthering Crimson Education's market presence in the Chinese community in the United Kingdom & Europe, and leading the first point of contact for incoming potential Chinese clients (primarily parents), ensuring a smooth customer experience across a variety of Crimson programmes.

What are the role responsibilities?

• Manage sales & marketing activities for Crimson's Chinese diaspora.

• Plan, execute, and oversee marketing online and in-person events and campaigns to generate high-quality leads to continually feed in a healthy sales pipeline

• Manage regional Chinese Social Media Accounts such as WeChat official accounts, WeChat groups, Little Red Book and others.

• Build and manage Crimson’s WeChat community in the regions and nurture our community members on a regular basis.

• Create and localise content for Crimson Education’s account and manage the content marketing calendar.

• Manage agency work for social media accounts.

• Monitor leads and enrolments from marketing across all channels (Events, PR, WeChat, FB, Content, Emails, SEO & more) with weekly/monthly progress reporting, customer behaviour, and user experience.

• Monitor and manage the in-coming leads from all channels. Ensure leads are effectively nurtured and channeled.

• Establish, develop and maintain positive and professional customer interactions and relationships for Crimson creating a positive first impression that aligns with the company’s dedication to a high quality service

• Able to manage sales target and KPI independently and as a team

• Support in coordination of specific outreach channels including expos, seminars, webinars, school talks, and related event support.

What success looks like

• Meeting and exceeding monthly sales targets and student enrollments
• Growing Crimson’s presence and reputation across Chinese diaspora
• Contributing to the long-term strategic growth of Crimson across UK/Europe
• Developing multiple long-term partnerships aligned to Crimson's goals
• Demonstrating initiative, ownership, and student-first thinking in everything you do

You just might be the person we are looking for if you have/are:

• An excellent previous sales and marketing track record
• Highly organised, goal-driven, and results-oriented
• Comfortable presenting to families, educators, and senior stakeholders
• Native or Proficient in Mandarin
• Proficient in English - Spoken/Written
• Professionalism, Time and Stress Management, Confidence, Positive attitude (patience, empathy), Willingness to learn and go the extra mile
• Experience in Chinese Marketing platforms and channels e.g. Red Note, WeChat etc.
• Experience in Customer Service, Customer Success
• Experience using CRM (Salesforce) and multiple systems and platforms
• Experience in the education sector — for example, the high school or higher education space(s) (preferred)Background in college consulting or similarly parent focused roles (preferred)

Why work for Crimson?

• $1,000 training budget per year- we love to level up!
• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
• Join a high performing, diverse, and ambitious team
• Utilising innovative tech to re-imagine the education landscape
• Limitless growth and development opportunities

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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