CRM Technology Manager (Braze Specialist)

CRM Technology Manager (Braze Specialist)

• We are looking for a CRM Technology Manager (CRM – Braze Specialist)to join our Martech team. This role will play a critical part in the successful delivery of our global Braze migration and, beyond migration, will take ownership for unlocking new features and capabilities within Braze to accelerate ClearScore’s CRM strategy.
• You’ll combine technical expertise, problem-solving, and cross-functional collaboration to ensure our lifecycle marketing platforms are stable, scalable, and delivering measurable business impact.

Key Responsibilities

Migration Delivery

• Support the migration of remaining markets to Braze, ensuring stability, consistency, and minimal disruption
• Quickly learn and manage delivery from our legacy CEP (Blueshift), ensuring smooth transition off the platform and into Braze.
• Partner with CRM, Data, and Engineering teams to configure Braze instances, validate SDK integrations, and manage data schema alignment.
• Own the migration playbook, ensuring documentation and learnings are captured and shared across markets.
• Conduct UAT and QA for migrated data and campaigns, ensuring compliance, deliverability, and performance tracking.

Optimisation & Capability Growth (Post-Migration)

• Lead the exploration, testing, and rollout of new Braze features (e.g. Content Cards, In-App Messaging, Personalised Paths, AI Catalyst).
• Partner with CRM stakeholders on the implementation of our new global contact strategy leveraging Braze’s advanced capabilities.
• Build and own creative asset templates within Braze (using HTML, CSS, Liquid) to ensure communications are scalable, maintainable, and consistently high quality — keeping our customer comms visually outstanding and the envy of competitors.
• Champion best practice in data-driven targeting, segmentation, and personalisation.
• Ensure documentation and knowledge sharing so CRM teams across markets can self-serve effectively.

Ongoing Responsibilities

• Act as the primary subject matter expert for Braze within ClearScore.
• Provide second-line technical support and troubleshooting for advanced CRM issues.
• Collaborate with Engineering/Data teams to ensure data pipelines and integrations remain stable and fit for purpose.
• Stay abreast of industry and vendor innovation, identifying opportunities to bring new capabilities into the CRM ecosystem.

Skills & Experience

Essential:

• Hands-on experience as a Braze administrator (or equivalent CEP such as Salesforce Marketing Cloud, Adobe Campaign, Iterable).
• Proven track record managing CRM migrations and/or upgrades (Braze experience strongly preferred; ability to learn legacy platforms quickly essential).
• Strong technical background: SQL, APIs, SDKs, data modelling, ETLs.
• Ability to code and maintain email/app templates using HTML, CSS, and Liquid within Braze (or comparable platform).
• Familiarity with warehouse-driven CRM (Databricks, Hightouch, or similar).
• Demonstrated ability to scope and deliver technical solutions to business problems.
• Experience with compliance and governance (PII, audits, SSO, MFA).
• Excellent stakeholder management across marketing, data, and engineering.
• Experience mentoring or guiding junior colleagues.
• Excellent written and verbal English for documentation, system training and scoping.
• Strong project management with multiple complex projects related to CRM campaigns and PII data.

Desirable:

• Experience configuring and maintaining CRM platforms — migrations, upgrades, maintenance, beta feature adoption.
• Working knowledge of adtech platforms (Meta, Google, TikTok) a strong plus.
• Familiarity with CMS/DAM integrations (e.g. Contentful, Bynder).
• Exposure to AI-enabled tools within marketing platforms desirable.
• Experience working in global/multi-market environments.
• Fintech or regulated industry experience a plus
• Experience training non technical people on Braze.