Product Marketing Manager
Remote-first with occasional travel to London
Most of us feel out of our depth when it comes to our finances. My Money Matters solves this through access to expert advisors, goal planning tools and exclusive products, so we can all achieve life goals faster.
We're already loved by top employers like the NHS as a leading provider of pension top-ups, but we aspire for more – aiming to be there at every financial stage of life; from saving for a first home to planning for retirement.
To support our next stage of growth, we're looking for a Product Marketing Manager to own how we position, package and launch our financial services proposition to market.
The role
As Product Marketing Manager, you'll join the dots between product, marketing and sales to drive the delivery and uptake of every product and feature we take to market. You own commercial relationships, positioning, messaging and go-to-market for every product and feature - ensuring our proposition is compelling, clearly articulated and primed for commercial success.
Product positioning and messaging
- Own the value proposition for each feature and product
- Translate product features into clear member benefits and compelling use cases
- Develop positioning frameworks, messaging hierarchies and narrative structures
- Write crisp, persuasive copy that makes complex financial products accessible
Sales enablement support
- Work with the sales and customer success teams to create internal and external collateral - pitch decks, one-pagers, battle cards, explainer content and web copy
- Create internal training materials so the team becomes product experts
Go-to-market and launch execution
- Own the end-to-end launch process for new products and features
- Actively take all internal stakeholders on the journey
- Coordinate across product, marketing, sales and operations for seamless rollouts
- Help define success metrics and tracking for each launch
The right person
Might look a little like this:
- 3+ years in product marketing, ideally within financial services, fintech or B2B SaaS
- An exceptional writer who makes complex financial products clear and compelling
- Natural storyteller who understands how to position products for different audiences
- Strong commercial acumen, you understand what drives revenue and customer value
- Highly numerate to measure potential and performance of our propositions
- Hands-on executor who can write the pitch deck and landing pages
- Collaborative - you are the glue between product, sales and marketing teams
- Understanding of UK financial services landscape and customer needs
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