Head of Analytics

OVERVIEW

Are you an experienced analytics expert within a digital agency? Are you looking for a new and challenging experience? Ever wondered what working with social media, digital marketing and influencer campaign data is like?

At Digital Voices, we drive growth for brands through global Influencer Marketing campaigns. We are looking for a talented, accountable and motivated Head of Analytics to join our tech team and lead our analytics strategy within the Influencer Marketing industry.

NB: The role requires applicants to already be based in the UK and have permission to work in the UK. We regret that we are unable to provide sponsorships at this time.

Role details

Title : Head of Analytics

Management : reporting into CTO

Team : Tech Team

Employment Term: Full Time

Salary : £80k - £90k, plus 15% profit share bonus (depending on experience)

Digital Nomad Working Policy: Up to 10 weeks a year

What we’re building

This is an exciting time at Digital Voices. Our tech team is on a mission to build unique and innovative tech products for our teams and our clients, enabling us to consistently deliver cutting-edge influencer marketing services globally and assist clients with their ever evolving marketing measurement requirements.

As Head of Analytics you will be reporting to and working very closely with our CTO on these measurement projects and have the opportunity to make a lasting impact across the agency.

We’re looking for someone to

• We are looking for someone who is a leader, a thinker and do-er and up for the challenge of a technical, hands-on and client-facing role. The following are the day-to-day tasks and responsibilities expected of the role
• Working closely with our CTO to create data and measurement applications for internal and external data consumers
• Build a rapport with our strategy team and our clients, to consult, manage and successfully execute analytics and marketing measurement projects
• Plan, validate and execute measurement standards and implementation using analytics, tracking technologies, tag management (e.g. Google Tagmanager, dataLayer, server side, etc) and consent management systems (e.g. OneTrust, Cookiebot, etc)
• Expert user of Google Cloud Platform and adjacent analytics connectors, APIs and platforms.
• Develop and manage data pipelines between key data sources and destinations using platform APIs and GCP resources such as Cloud Run, Cloud Functions, BigQuery, Cloud SQL
• Manage and maintain data applications, using a combination of e.g. Appsscript, Python, JavaScript, SQL, Django, Docker / Kubernetes.
• Produce reports (Looker Studio, BigQuery) and implementation guide docs for clients
• Create and effectively maintain documentation, code and process
• Collaborate as a team with our key stakeholders, end-users, wider team members, data practitioners and non-practitioners
• Regular knowledge-sharing, ideation and presentation of best practice and learnings to guide our analytics strategy

About you

You have demonstrable and solid experience as a Lead Analytics Architect or Head of Analytics working with various analytics and tracking technologies (Meta, TikTok, YouTube (Google Ads), Affiliates, Amazon, Mobile Marketing Platforms etc) and Google Cloud Platform. You have consulted on, scoped, developed, validated and implemented complex analytics and data applications and pipelines on GCP for clients and for businesses at a senior level in an established, UK based digital marketing agency. You deeply understand the data you are working with and are fully up to speed with critical social media and digital marketing metrics as well as business objectives. You have hands-on and advanced experience working with Python, SQL and Javascript, an expert implementation specialist using data from various analytics sources (Google Analytics, Tagmamager, Adobe, Amazon etc) and produce meaningful, insightful campaign reports using Looker Studio and BigQuery. You have an advanced grasp of Python and frameworks like Django or similar, as well as Docker or Kubernetes. You are a strong communicator, comfortable and authoritative explaining complex analytics concepts and implementation requirements in front of clients and team members. You are commercially driven and business focused, with a clear understanding of agency and client objectives.

You must have:

Previous experience as a Lead Analytics Architect, Head of, or Senior Implementation Specialist in an established digital agency in the UK where you have worked with a team of analytics practitioners.

Strong, demonstrable capabilities such as:

Expert applied knowledge in SQL, Python and JS skills (minimum 4 years)

Expert implementation knowledge in analytics and tracking technologies (e.g. Meta, TikTok, Google Ads, Affiliates, Amazon, Mobile Marketing Platforms, etc), tag management (e.g. Google Tagmanager, dataLayer, server side, etc) and consent management systems (e.g. OneTrust, Cookiebot, etc)

Demonstrable knowledge in developing data pipelines within GCP

Advanced knowledge of creating reports using BigQuery and Looker Studio

Strong interpersonal skills: you’ll be liaising with internal and client-side developers, clients, practitioners and non-practitioners and team members that rely on your expertise.

Proactive and collaborative: Actively engages with all internal teams to integrate analytics into every stage of campaign planning, delivery, sharing ideas and working with different perspectives

Authoritative and influential: leads discussions with gravitas with clients and internal stakeholders to ensure measurement, data, and performance remain a top priority.

Client-facing and commercially aware: Pushes clients to evolve their use of data and analytics in line with business goals and campaign objectives.

Benchmark-driven: Understands the importance of setting and using benchmarks to contextualise performance and drive improvement.

Insight-led mindset: Passionate about uncovering meaningful insights from campaign data that inform future strategy and demonstrate impact, with strong analysis skills, excellent attention to detail, highly diligent and a proactive problem solver

Business-focused communicator: Regularly provides the business with clear, actionable updates on performance trends, data shifts, and strategic implications.

Opportunity seeker: Identifies and drives opportunities to improve data literacy, tools, processes, and innovation across the business.

Evangelist for data: Champions the role of analytics in decision-making and continually raises the standard of data use across the organisation.

Understand the value in iterative improvement cycles, not afraid of failure and love to keep learning, testing / trying out new ideas.

Additionally, it would be very beneficial if you have:

University degree (Ideally Master’s level)

Valid Analytics and Tag Management certifications

Valid GCP certification, or possess deep knowledge of Google Cloud Platform (minimum 4 years)

Relevant analytics projects on Github (covering implementation and analysis)

About us

Digital Voices is a rapidly scaling global agency, full of strategic, creative and collaborative thinkers who believe in supporting the Creator Economy through exceptional brand marketing campaigns. We are always on the lookout for exceptional people to join our team. We live and breathe content. Creating a positive culture and learning environment is crucial to Digital Voices. As well as working alongside a supportive team and working on exciting campaigns, we also offer a variety of perks and benefits for joining us, such as:

25 days annual leave, increasing with length of service

Flexible working

We are remote-first, which means you can work fully remotely, from one of our offices, or a bit of both - the choice is yours

10 week “work from anywhere in the world” policy

Enhanced company pension contribution

Private healthcare plan and dental plan

Enhanced parental leave

Weekly discounts and perks with well known brands

Learning and Development Support, with a budget dedicated to each employee

A work from home budget

Monthly Deliveroo lunch and learn

Monthly team socials

Flexible holiday programme (allowing employees to swap religious holidays)

Spill - providing access to therapists and dedicated mental health support

Summer hours

Long service awards