NPD & Sales Development Manager

Reed Specialist Recruitment Ltd.
West London

NPD & Sales Development Manager

Location: West London

Salary: £55-70k (depending on experience) + package + travel involved

Drive innovation. Shape categories. Launch products that make an impact.

Join a well-established wholesale powerhouse supplying branded and own-label products to leading supermarkets, retail chains, foodservice, and production. We're on the hunt for an NPD & Sales Development Manager who can spot opportunities, build strong retailer and supplier relationships, and deliver commercially successful product launches nationwide.

What You'll Do:

  • Grow relationships - leverage existing contacts and win new listings with major retailers
  • Negotiate - You will be at the front of negotiation with new suppliers (experience dealing with manufacturers & suppliers abroad/ in Europe would be ideal!)
  • Lead innovation - take products from concept to supermarket shelves.
  • Spot trends & gaps - identify new product opportunities that excite customers.
  • Own the NPD process - ensure every launch is profitable and compliant.
  • Collaborate & deliver - work with technical, marketing, and supply chain teams to make launches seamless.
  • Drive performance - monitor results and keep improving.


What We're Looking For:

  • Proven commercial experience in FMCG or wholesale , with supermarket exposure .
  • Strong background in product development , category management , and sales growth .
  • A confident communicator with excellent presentation skills .
  • Highly organised, commercially savvy, and detail-focused.
  • A natural relationship builder across suppliers and retail customers.

This is your chance to shape NPD strategy in a fast-paced, customer-focused business. If you're proactive, results-driven, and ready to make an impact - we want to hear from you!

Please click apply, and I will be in touch with more details.

NPD & Sales Development Manager | West London | FMCG

Posted 2025-12-21

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