VP Growth, North America

Genie AI
London
  • Lead Genie AI’s expansion into North America, driving customer acquisition, revenue growth, and brand recognition

  • Adapt go-to-market strategies across legal, corporate, and startup ecosystems

  • Scale growth across sales, partnerships, and marketing in a hypergrowth environment

Your purpose in our mission

We’ve raised $17.8 million in Series A funding led by Google Ventures and joined by Khosla Ventures. They believe in our vision that the law should be accessible to everyone, and this is where your skills will unlock North America as Genie’s largest growth opportunity.

This is what you’ll be doing

As VP Growth - North America at Genie AI you’ll be joining us in a dynamic stage of our growth so you’ll face lots of different challenges. Driving adoption of AI in law and business in the US and Canada is both exciting and challenging – and you’ll lead the charge.

  • Market entry & strategy : Own Genie AI’s growth strategy in North America, identifying high-value opportunities and shaping our GTM playbook
  • Revenue leadership : Build and scale a high-performing regional sales and partnerships team
  • Customer acquisition : Land flagship enterprise customers and establish repeatable growth motions
  • Partnership development : Forge strategic partnerships with law firms, corporates, accelerators, and associations
  • Brand presence : Position Genie AI as a thought leader in AI for legal and compliance in North America
  • Collaboration : Work cross-functionally with Product and Marketing to refine positioning and drive adoption


This is how we’ll set you up for success and the outcomes we expect from you

Over your first 90 days you can expect us to help point you in the right direction to set you up for success. During the interview process we can talk you through a high level overview of your 90 day plan.

By the end of your first six months we expect you to be:
  • Land the first marquee North American enterprise clients
  • Hire and onboard key commercial talent in-region
  • Deliver a scalable, repeatable growth model tailored to North America
We’ll continually develop and measure success on the below criteria:
  • Regional revenue growth and pipeline strength
  • Speed of customer acquisition
  • Brand visibility and strategic partnerships established

We are a start up in an exceptionally dynamic stage of our growth. We are a customer and employee led organisation. What this means is that we adapt to our customers' needs, and the problems we’re solving today could be very different in six months, or even by the end of this recruitment process. We also listen to our team as we empower you to have full autonomy of your role - you're the expert. You should expect to work with us on how your role develops, grows and changes throughout your time at Genie.

It can be tough here because

  • Breaking into the North American legal tech market is highly competitive
  • We’re still early stage, so processes and playbooks are evolving
  • Priorities can shift quickly as we adapt to customers’ needs

But we think you’ll love

  • Leading Genie AI’s expansion into the world’s largest market
  • Building from the ground up with full autonomy
  • Bringing category-defining AI to law and business at scale

The skills you need to succeed in this role

  • Proven track record of leading growth in B2B SaaS, ideally at VP/Director level
  • Experience scaling revenue in North America, with strong GTM expertise
  • Background in legal tech, SaaS, or compliance-driven industries a plus
  • Strong network in law, enterprise, or high-growth tech
  • Excellent leadership, communication, and strategic execution skills

(Don’t worry about ticking every single box on the list to be considered for this role.)

We can’t wait to meet you! Bring your authentic self, and get ready to explore our culture, team events, and big mission. We're excited to discover what makes you and us unique.

Our benefits

Here’s just some of the benefits you can look forward to when you enter the Genie’s lamp:

  • Generous Stock Options: We want all our genies to share in our success

  • Private healthcare: To help keep you fit as a fiddle

  • Fully Remote Working: Work from anywhere your heart desires

  • Unlimited book budget : Dive into an unlimited budget for business, law, or technology books

  • Home Office Setup: Equip your home office with the best – a top-of-the-range laptop, monitor, wireless keyboard, mouse, and a comfortable office chair. Your workspace will be as splendid as a royal palace

  • Learning and Development Budget: Each Genie gets an individual £500 L&D budget annually, plus five days off for any job specific learning adventures

  • Unlimited Holiday: Take as much time off as you need to recharge your batteries

  • Parental Leave: Both genie parents get enhanced leave to welcome their little genies into the world

  • Free access to Genie: For you to create, negotiate and collaborate on legal documents in real time on one platform!

About Genie AI

Genie AI is a machine learning startup with a mission to enable everyone to draft quality legal documents. We're shaking up the legal world and flipping the business model on its head!

Think of what GitHub did with open source code, Instagram and TikTok with entertainment, Airbnb with hospitality, and Uber with travel – Genie AI is doing that with legal contracts. We're conjuring up a community-based AI law platform that'll change the game. Join us, and let’s make some legal magic together!

  • 100,000 companies use Genie AI today - we’ve been growing exponentially!

  • We’re funded by the world’s top investors, with significant runway - and we’re growing the team

  • We’ve collaborated with Oxford University and Imperial College London to co-author research papers on explainable AI

  • According to Forbes, we're also rated one of the top 29 AI startups in the UK

  • We're a Sunday Times Best Places to Work Award Winner 2024

  • We’re backed by top legal pedigree, from Lord Neuberger to representing the UK on multiple Ministry of Justice trade missions

  • Our customers save on average £15,000 on legal fees per year with Genie

  • This isn’t just a SaaS product - we’re redefining the business model of law

Ready to grant wishes and disrupt a £750bn industry? Click apply and join us in creating a world of digital wonders!

At Genie, we’re committed to creating a diverse environment. Whilst we’re on the cutting edge of innovation, it’s all about the people. We embrace differences and hire based on merit, giving equal consideration to all applications, regardless of gender, background and race.

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Posted 2025-09-30

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