Regional Marketing Director EMEA

Why Valvoline Global Operations?


At Valvoline Global Operations , we’re proud to be The Original Motor Oil , but we’ve never rested on being first. Founded in 1866, we introduced the world’s first branded motor oil, staking our claim as a pioneer in the automotive and industrial solutions industry. Today, as an affiliate of Aramco , one of the world’s largest integrated energy and chemicals companies, we are driven by innovation and committed to creating sustainable solutions for a better future.

With a global presence, we develop future-ready products and provide best-in-class services for our partners around the world. For us, originality isn’t just about where we began; it’s about where we’re headed and how we’ll lead the way. We are originality in motion.

Our corporate values— Care, Integrity, Passion, Unity, and Excellence —are at the heart of everything we do. These values define how we operate, how we treat one another, and how we engage with our partners, customers, and the communities we serve. At Valvoline Global, we are united in our commitment to:

• Treating everyone with care.
• Acting with unwavering integrity.
• Striving for excellence in all endeavors.
• Delivering on our commitments with passion.
• Collaborating as one unified team.

When you join Valvoline Global , you’ll become part of a culture that celebrates creativity, innovation, and excellence. Together, we’re shaping the future of automotive and industrial solutions.

Job Purpose

The Regional Marketing Director, EMEA is responsible for leading and executing the marketing strategy across Europe, Middle East & Africa, translating global brand direction and regional marketing practices into regionally relevant programs that drive growth, brand equity, and customer engagement. This role leads a cross-functional team (~30 direct & indirect), partners with sales, product, and local country leads, and ensures that marketing investments deliver measurable ROI and market impact across diverse geographies and cultures.

As a senior leader in the EMEA leadership team (reporting to SVP/GM, EMEA), this role is a key steward of the region’s growth ambition and brand positioning. The role must balance strategic vision, commercial accountability, and operational rigor across multiple markets.

How You Make an Impact (Job Accountabilities)

Strategic Leadership & Regional Marketing Planning

• Develop and own the EMEA marketing strategy, aligned with global brand/marketing direction, tailored to regional market realities
• Define annual and multi-year marketing plans, investment priorities, and growth targets by country/segment
• Lead brand building and development efforts across EMEA towards a steep and sustained brand awareness growth in key markets encompassed by a strong brand identity and architecture.
• Conduct market diagnostics (insights, competitor, customer) to identify high-opportunity markets, gaps, and regional levers
• Drive segmentation, targeting, and positioning strategies localized to key markets while maintaining brand consistency
• With the goal of enabling Valvoline to profitably become in the fastest growing premium lubricants brand, connect PS&M, Pricing and CX Centres of Excellence to EMEA LT, provide regional guidance and ensure full adherence and alignment to regional strategy and priorities while strengthening the connection, synergy and feedback loop between local market and global direction.

Commercial & Growth Enablement

• Lead the creation of regional customer value proposition and trade value proposition in full alignment to regional strategy and focused on key priority segments.
• Development of market-driven trade marketing programs/initiatives and full in-market execution throughout the region. Develop and ensure effective execution of solid brand guidelines, promotional toolkits, influencer initiatives, installer/fleet training and channel incentives through a well-trained and capable distributor network across the different business segments.
• Translate marketing strategy into demand generation, digital, product marketing, trade/channel, and partner activation plans
• Partner with regional sales leadership to align lead generation, pipeline-building, and revenue goals
• Own the marketing P&L for EMEA: budgeting, forecasting, tracking, performance reviews, and reallocation decisions
• Monitor and optimize campaign ROI and performance metrics (CAC, LTV, conversion, brand metrics, etc.)

Team Leadership & Capability Building  

• Lead, mentor, and grow a high-performing marketing leadership team across markets and functions (e.g. managers, digital, product, media, trade marketing)
• Set clear objectives, ensure alignment of deliverables, and promote accountability across direct and cross-functional teams
• Drive cross-market collaboration, best-practice sharing, and consistency in tools/processes
• Ensure talent development, succession planning, and culture of continuous improvement

Cross-Functional & Global Collaboration

• Act as the EMEA voice in global marketing councils; advocate for regional priorities, ensure alignment with global plans
• Liaise closely with product, customer success, operations, finance, and legal functions to ensure coherence of launches, messaging, and go-to-market plans
• Manage external agencies, media partners, and marketing vendors across the region
• Support key corporate/brand initiatives, such as repositioning, sustainability, CSR or innovation campaigns

  Brand & Reputation Stewardship

• Safeguard brand equity by ensuring all communications and activations adhere to brand guidelines and quality standards
• Oversee regional PR, media relations, and thought leadership programs
• Ensure marketing compliance (e.g. local commercial laws, privacy, data protection, local regulations)

Performance & Reporting

• Define and monitor key performance indicators (KPIs) and dashboards for EMEA marketing (e.g. leads, pipeline, revenue attribution, digital metrics, brand health)
• Provide regular performance reporting and insights to SVP, EMEA and executive leadership
• Use data-driven insights to refine and optimize ongoing and future marketing efforts

What You Bring to the Role

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred
• Minimum 12–15 years’ marketing leadership experience, including at least 5+ years in multi-country/regional leadership roles
• Demonstrable experience overseeing a large marketing budget, P&L accountability, and delivering measurable growth
• Proven track record in highly matrixed, global organizations

Skills & Competencies

• Deep understanding of EMEA markets—the cultural, regulatory, channel, and consumer/customer differences
• Strong strategic thinking, analytical mindset, and ability to translate insights into action
• Excellent leadership, team-building, communication, influencing, and stakeholder management skills
• Experience in digital marketing, demand generation, content & communications, event marketing
• Comfort with ambiguity and ability to execute in fast-paced, high-change environments
• Fluent in English; proficiency in one or more additional EMEA languages (e.g. French, German, Spanish, Arabic) is highly desirable
• Travel capability (30-50% or as required across EMEA)

Competencies Desired

Below are five core competencies critical for success in this role:

Definition / Expectation

Anticipates market shifts and crafts proactive, forward-looking marketing plans aligned with business goals

Makes decisions grounded in financial understanding, ROI, and business impact

Navigates and leads across multiple countries and cultures with sensitivity, adaptability, and local insight

Builds alignment and influence across global, regional, and country stakeholders and functions

Responds rapidly to market changes or setbacks, iterates quickly, and maintains drive and focus under pressure

Working Conditions / Physical Requirements / Travel Requirements

• Office-based in London with hybrid working model
• Travel required — estimate 30‑50% annually
• Occasional evening or weekend work when supporting major launches, global events, or crisis management
• Standard corporate environment, occasional event/field work exposure
• Must be able to review and approve materials (print, digital, signage) — attention to detail required

Valvoline Global is an equal opportunity employer . We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:.

• Email : [email protected]

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 1940

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