Director of Marketing and Communications

Job Title: Director of Marketing and Communications
Location: Hybrid Working – London N3 / EC4M / Remote
Working Hours: Monday to Friday, 35-hour week (Flexitime)
Reporting To: Chief Growth Officer
Direct Reports: 4

Salary Range: £100,000 - £120,000

About BKL

BKL is a Top 40 accountancy and advisory business supporting a diverse client base, from entrepreneurs and high-net-worth individuals to ambitious owner-managed businesses and multinational groups. With a legacy spanning over 130 years, we’ve evolved into a modern, purpose-driven business that balances profit with impact.

We are proud to be a certified B Corp, reflecting our commitment to sustainability, transparency, and responsible governance. As a member of DFK International, we support clients locally and internationally with cutting-edge expertise and a personal touch.

We believe all clients deserve the same level of care, innovation, and excellence.

About the Team

You’ll be joining our Marketing & Growth team, a group of 10 specialists.

The team works closely with the whole business, supporting growth.

Your Opportunity

Lead the charge in shaping our brand and growth strategy as Director of Marketing and Communications. Innovate, inspire, and make a real impact in a fast-evolving, private equity-backed firm.

How You’ll Make a Difference

Are you an experienced and knowledgeable   Director of Marketing and Communications   with 10+ years Professional Services experience? This is your opportunity to shape the future of an ambitious accounting & advisory business.

The Director of Marketing and Communications is responsible for developing, implementing, and overseeing strategic marketing and communication initiatives that drive brand awareness, engagement, and business growth. This leadership role requires a dynamic and experienced professional with a proven ability to manage cross-functional teams, collaborate across departments, and execute campaigns that resonate with target audiences.

The Director will oversee external communications, public relations, digital marketing strategies, content creation, and corporate branding efforts.

Following investment in BKL from private equity firm CBPE, our growth is enabling us to explore new areas as an organisation. As a Director of Marketing and Communications, you’ll play a valuable role developing and executing comprehensive marketing strategies that align with BKL’s business goals and objectives.

We know you have a lot to offer, which is why we want to give you the freedom to thrive no matter who you are or what your background is. You will have every opportunity to use your creativity in how you approach your work and the support to innovate.

You will:

• Establish a new team within the business, from the recruitment of new team members to embedding new roles for those currently in the team

• Be expected to successfully manage multiple brands through M&A activities, demonstrating the use of clear processes to achieve timely integration with success being evidenced through data

• Regularly present and provide reports to the senior leadership, stepping in if the Chief Growth Officer is unable to attend

• Develop and implement a comprehensive marketing plan in line with the overall strategy, ensuring buy-in from the business at all points

• Manage and mentor the team, developing careers that will support BKL’s growth

• Collaborate with stakeholders to understand their specific needs and align marketing efforts to meet that

• Analyse market trends and competitor activities

• Develop branding strategies and work with agencies to enhance the company's image

• Be involved and take a leading role in influencing internal communications

• Manage the marketing budget and allocate resources effectively

• Build relationships with media and stakeholders through creative PR strategies

• Ensure all marketing materials align with corporate identity and brand guidelines

• Track KPIs to measure the impact of marketing strategies and initiatives

• Optimise digital marketing strategies including SEO, social media, and email campaigns

• Drive customer engagement and retention strategies

• Plan and manage marketing events, trade shows, and promotional activities

You’ll Be Ideal for This Role If You Have:

• Proven experience operating and leading at Director level or equivalent level within the professional services industry.

• Proven success with establishing new teams and embedding new roles within a marketing function

• Previously been responsible for successfully managing multiple brands through M&A activities

• Expertise in brand management and evolution

• Worked within a PE backed business environment

• In relation to the integration of brands, been able to demonstrate the use of clear processes to achieve timely integration with success being evidenced through data

• Experience in regularly presenting and providing reports to executive committee and board members

• Proven in your career that you are guided by strategy, you focus on planning and ensure successful implementation in relation to all marketing activities

• Been able to ensure business buy-in to support all of the above

• A track record of innovative thinking to promote growth in a B2B client base

• Evidence of expertise in using data to drive effective behavioural change

• Some experience supporting or leading internal communications
• If you enjoy problem-solving and a fast-changing environment, you will thrive in this role.

We know you have a lot to offer, which is why we give you the freedom to thrive, no matter who you are or what your background is.

Our Values

At BKL, we live by five core values:

• Think Big – Be curious, brave, and open to new ideas.
• In It Together – Collaborate, care, and build an inclusive culture.
• Take Pride – Strive for excellence and believe in your impact.
• Do the Right Thing – Act with integrity, honesty, and fairness.
• Enjoy It – Bring your whole self to work and have fun doing it.

Working With Us: Your Benefits, Wellbeing & Development

At BKL, we’re committed to creating a people-first workplace where everyone can thrive. We offer a carefully curated benefits package, wellbeing support, and meaningful development opportunities that empower you to grow your career.

Snapshot of our Benefits Package

We’ve designed a flexible, sustainable set of benefits to support your life at work and beyond:

• Private Medical Insurance (PMI) – including mental health cover, hospital treatment & 24/7 GP access
• Health Cash Plans – covering everyday costs like dental, optical & physiotherapy and an Employee Assistance Programme
• Pension scheme – helping you save for retirement in a tax-efficient way
• Group Life Assurance – peace of mind with financial protection for your loved ones
• Cashback & savings portal – discounts across hundreds of high-street and online retailers
• Cycle to Work Scheme – spread the cost of a new bike and accessories tax-free
• Electric Vehicle Scheme – sustainable transportation options that include roadside support and servicing
• Free Mortgage Advice – expert guidance for your home-buying journey
• Season Ticket Loan – support with travel expenses
• Enhanced Family Leave – generous leave policies for family-related needs
• Holiday Entitlement – generous entitlement which increases with promotion

Development & Growth

We don’t just offer jobs, we support careers:

• Clear development pathways and progression frameworks
• Professional qualifications support – including study time and funding
• Internal mentoring, coaching, and buddying schemes
• Leadership development programmes to help you grow with us
• Regular check-ins and performance conversations – driven by your goals, not just metrics

Take Your Next Step

Ready to grow your career with a company that balances ambition with purpose? Apply today and discover how far you can go at BKL.

Our recruitment process typically involves three stages:

1. An introductory Teams call with our Talent Acquisition team.
2. A first-stage interview with two team members.
3. A final interview at our London office, including a tour to give you a feel for our working environment.

Compliance & Equal Opportunities

In addition to the responsibilities listed above, you will be required to undertake GDPR training in order to fully understand the regulations and ensure all work is carried out in a compliant manner.

As part of any recruitment process, BKL collects and processes personal data relating to job applicants. BKL is committed to being transparent about how it collects and uses that data and to meeting its data protection obligations.

BKL is an equal opportunities employer and positively encourages applications from suitably qualified candidates eligible to work in the UK.