Creative Lead, Brand & Organic (AI Native)

At Praktika we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.

We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.

After raising $30 million in Series-A funding, we are growing and looking for a Senior Content Manager to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.

In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

We expect you to run:

Content Strategy
• Turn organic growth goals (reach, engagement, virality) into clear content hypotheses and tests.
• Identify platform-specific opportunities and trending formats across social channels. End-to-End Execution
• Own ideation, production, publishing, and iteration of organic content (both branded and organic).
• Manage creators, UGC contributors (at scale), editors, motion designers, and AI tools.
• Maintain high content velocity and quality across platforms (TikTok, Instagram, YouTube).
Performance & Optimization
• Analyze content performance at a granular level (hook, narrative, format, platform).
• Kill underperformers fast, double down on viral hits aggressively.
• Own reach, engagement rate, follower growth, and organic conversion metrics
Driven Production
• Use AI for ideation, scripting, editing, captions, repurposing, and localization.
• Build repeatable AI workflows to increase output quality and speed.
• Leverage AI for trend identification and content personalization.
Testing & Learning
• Run a structured content testing framework across platforms.
• Document learnings and turn them into repeatable content playbooks.
• A/B test hooks, formats, CTAs, and posting strategies.
Cross-Functional Work
• Partner with growth, product, community, and brand teams.
• Feed content insights back into product messaging and positioning.
• Support paid teams with organic learnings and top-performing concepts.

Requirements
• 3–5 years in organic social content or growth for mobile apps/consumer brands in the US
• Proven performance-driven mindset with viral content experience in the US as a key region
• Strong data literacy and platform analytics expertise
• Hands-on AI tools (Kling, Higgsfield, Sora, Suno, HeyGen etc.) usage, experience automating content workflows using AI
• Deep understanding of platform algorithms and content distribution
• High ownership, low ego
• Ready for hard work and fast iteration

Join Praktika and lead the charge in driving exponential growth and innovation.
Apply now to be part of a team that is redefining language learning for millions of users worldwide.