Product Lead - Discovery and Checkout

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision - we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences.

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

As the Product Lead across the full web customer experience, you’ll be responsible for driving the evolution of our digital commerce platforms and delivering seamless, world-class customer journeys across our global brand estate.

You will lead two key areas of our on-site experience:

• Product Discovery – ensuring that our content, site structure, and navigation deliver an inspiring and intuitive experience across all touchpoints.
• Checkout & Payments – optimising conversion through a frictionless, compliant, and scalable payment ecosystem.

You’ll define the product vision, set the strategic roadmap, and manage a team of 4 exceptional Product Owners to bring these experiences to life, while our programme moves into a future-facing MACH architecture. You will be joining the business at a time of significant growth and investment in Digital, the opportunity to be part of this digital transformation is huge.

Key Responsibilities

• Define & execute the strategic vision for the Product Discovery and Checkout/Payments domains, aligning with wider Business & Product OKRs and digital transformation goals. Quarterly strategic planning sessions will be owned & driven by You.
• Own the product roadmap, prioritising initiatives that improve discoverability, engagement, and conversion. You will ensure that refinement and prioritisation processes maximise value delivery.
• Lead, develop & mentor a team of 4 Product Owners, ensuring clarity of purpose, prioritisation, and excellence in execution.
• Own the discovery, opportunity sizing and business casing of programme-level strategic initiatives driving major value for Frasers.
• Ensure that comprehensive scoping & compliance documentation is maintained for product features, processes and updates.
• Drive strategy behind UX optimisation across key on-site experience touchpoints, including homepage, product pages, search & filtering, cart, and checkout.
• Work collaboratively with key senior stakeholders including UX Design, Technology, Optimisation, Finance Services, Trade, Marketing and others in support of the successful delivery of your products.
• Optimise the checkout experience for our customers, while working closely with PSPs, payment providers, and regulatory partners to deliver secure, compliant, and high-converting solutions.
• Enhance the content structure, navigation, and search experience, leveraging data and customer insights to drive iteration.
• Consistently apply product best practices and act as an advocate for the product discipline across the business. Be a domain SME and represent the ‘voice of the customer’ through the product’s development.

This role is on a hybrid basis with 3 days onsite at our London Office, and 2 days from home.

Qualifications

• Proven experience delivering large-scale ecommerce products being presented to millions of global customers, ideally across both product discovery (search, navigation, content architecture, SEO) and checkout/payment flows.
• Strong familiarity with the FinTech landscape and deep understanding of payment orchestration, PSD2, fraud prevention, delivery carriers, and cross-border compliance.
• Experience managing site content structures, navigation & search frameworks, and content management systems (CMS).
• Strong analytical mindset; comfortable making data-driven product decisions and setting measurable KPIs.
• Excellent leadership and communication skills, able to inspire and align cross-functional teams around a shared product vision.
• Deep understanding of agile methodologies and product lifecycle management.
• Exposure to MACH architecture (Microservices, API-first, Cloud-native, Headless) is highly advantageous.
• Bachelor’s Degree or equivalent in Business, Computer Science, Economics, or a related discipline.

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.