Deputy General Manager (Sales & Performance)

Deputy General Manager (Sales & Performance) — Jetts Hammersmith (12,000 sq ft Premium 24/7 Flagship Gym)

Location: Hammersmith, West London

Salary: £28,000 – £32,000 base (OTE up to £40,000)

Hours: Full-Time | On-Site Leadership Role

Jetts Hammersmith is the largest Jetts club in London and a flagship facility within the UK network. As part of the global Jetts Fitness brand, we’re known for high standards, strong systems, and a member-first ethos. We are now recruiting a commercially sharp, sales-driven Deputy General Manager to support club leadership, drive membership growth, and uphold operational excellence.This is a hands-on role for someone who thrives in a target-driven environment, leads from the front, and contributes to a positive, high-performance culture.

Your Role

As Deputy General Manager, you will be the second-in-command of the club. You will lead the sales performance of the business, take ownership of key commercial KPIs, and support the General Manager with operational leadership, standards, and people management.This role is designed for a strong sales operator who is ready to step into wider club responsibilities and progress toward a future General Manager position.

Key Responsibilities Sales Leadership & Commercial Performance

This is the core focus of the role.

• Lead all daily sales activity including calls, tours, walk-ins, pipeline management, and follow-up
• Achieve and exceed monthly membership sales targets
• Be highly visible and active during peak sales periods
• Convert walk-ins, appointments, and lead opportunities through an exceptional member-first approach
• Analyse daily and weekly KPIs and take fast action to correct performance dips
• Develop and execute local marketing and outreach initiatives
• Build and manage corporate relationships through strategic outreach
• Maintain consistent sales processes, follow-up quality, and service standards

Leadership & Team Development

• Support the General Manager in leading the club’s operational and sales teams
• Set expectations around professionalism, punctuality, and performance
• Help maintain a positive, united, and accountable team culture
• Assist with recruitment, onboarding, and training of new team members
• Lead the club in the GM’s absence, ensuring continuity and high standards
• Act as a role model for behaviour, attitude, and work ethic

Operational Excellence

• Support day-to-day operations to ensure the club runs smoothly
• Maintain high standards of cleanliness, safety, and presentation
• Assist with rota planning, class scheduling, and daily checks
• Manage basic compliance, H&S procedures, security, and contractor coordination
• Step up during busy periods to support the operations team

Member Experience & Retention

• Maintain a strong and visible presence on the gym floor
• Ensure all members receive a warm, professional experience
• Respond promptly to member feedback and resolve issues effectively
• Support retention efforts through personalised engagement
• Ensure the club environment remains welcoming and well managed at all times

About You

• Strong sales background in fitness, leisure, or hospitality
• Target-driven and confident in a KPI-led environment
• Professional, organised, and consistent in behaviour and standards
• A natural coach with good people skills and leadership potential
• Calm under pressure and solutions-focused
• Hands-on, visible, and engaged with members throughout the day
• Ambitious and motivated to progress into a future General Manager role

What Success Looks Like

• Consistently hitting or exceeding monthly sales targets
• Strong conversion rates across all lead sources
• A motivated, aligned, and high-performing team
• Smooth club operations and high standards throughout the facility
• Members receiving excellent service and support

What You’ll Get

• £28,000 – £32,000 base salary
• Performance-based commission up to £8,000 annually
• Free gym membership and access to all Jetts clubs
• Career progression into a General Manager position
• Strong operational training and leadership development
• The opportunity to play a key role in a flagship London club