Customer Lifecycle Marketing Manager - Professional Services
- Full marketing lifecycle: acquisition, nurture, conversion, retention, expansion and win-back
- A data-led funnel strategy that improves conversion and accelerates pipeline
- Activation of customer insight, behaviour and feedback (incl. NPS)
- Cross-sell and retention programmes that drive commercial impact
- Alignment of lifecycle strategy across regions, balancing global consistency with local relevance
- Working closely with internal stakeholders and teams on the delivery of campaigns and analysis
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