Digital Marketing Manager

Digital Marketing Manager | Harts Group | Soho, London

We are seeking an experienced Digital Marketing Manager to shape and deliver our digital strategy with a strong focus on commercial results and measurable ROI. You will work closely with the Comms & Marketing Director, Comms & Marketing Manager and Sales Teams in Soho, London. You will work across all Harts Group brands, including Barrafina, Quo Vadis, El Pastor, Parrillan, The Drop and Two Drops and Bar Daskal, as well as external clients Brunswick House, Dove, Below Stone Nest and The Seaside Boarding House.

Meaningful Benefits at Harts Group

• Digital Marketing Manager Salary of £40,000+ DOE
• 50% Off all Food & Drink across all Harts Group
• Company trips to meet our Top suppliers in Mexico, Spain and across the UK
• Increasing holiday allowance on top of your 28 days paid holidays
• Monthly food & drink tastings to keep your tastebuds busy
• Career development, 1-on-1 coaching and training opportunities
• Enhanced Maternity & Paternity packages
• Access to Wagestream Platform where you can access your wages early and manage your money
• A paid volunteering day to support our communities and causes that matter to you
• Cycle to Work Scheme
• Access to Hospitality Action to support your wellbeing in and out of work
• CODE membership with amazing discounts in the hospitality industry
• Test drive our new openings, you are invited to a brilliant meal with your team
• Working with a great group of individuals where you can be yourself and enjoy your career

The Digital Marketing Manager role

• Digital Strategy & Execution: Lead SEO and PPC to drive conversions and revenue.
• Feed into social media strategy (Instagram, Facebook, TikTok and LinkedIn) and email marketing to optimise reach, engagement and conversion
• Analytics & Reporting: Track performance using key metrics (CPA, ROAS, AOV), create dashboards, and report ROI to stakeholders.
• Budget Management: Manage digital budgets and work closely with Sales/Operations to hit revenue targets.
• Website Optimization: Collaborate with agencies on UX, landing pages, and conversion rate optimization.
• Influencer Campaigns: Manage relationships with food, drink, and hospitality influencers to drive engagement and conversions.

Requirements:

• 3+ years of experience in performance or digital marketing.
• Hands-on experience with Google Analytics 4, Meta Ads, PPC, SEO, and email marketing.
• Strong data analysis skills, with experience in A/B testing and campaign optimization.
• Experience with AI tools, BI platforms like Looker Studio or Power BI is a plus.
• A genuine passion for the Harts Group brands and the hospitality industry.
• What Success Looks Like:
• Measurable revenue growth and improved conversion rates.
• Improved social media engagement, with a focus on developing TikTok.
• Clear ROI on digital campaigns and budget efficiency.

Harts Group Way

We’re excited to hear from candidates who bring curiosity, commitment, and a passion for Hospitality. We believe in creating an inclusive, diverse, and equal workplace where everyone is valued. In return, we offer competitive salaries, opportunities for career development, and continuous training, all within a supportive and friendly team where camaraderie and mutual respect are at the heart of everything we do.

Apply for the Digital Marketing Manager role today and a dedicated member of our talent team will be in touch.