Digital Marketing Manager
Key responsibilities of the Digital Marketing Manager role:
- Own the day-to-day management, optimisation and performance of the company website.
- Manage website updates, landing pages, fund pages, educational content and campaign pages.
- Work with marketing, content, research, product, sales, compliance and external agencies to ensure website content is accurate, compliant and effective.
- Improve website navigation, user journeys, accessibility, mobile experience, page speed and conversion pathways.
- Lead SEO activity across technical SEO, on-page optimisation, content optimisation and organic search reporting.
- Monitor and improve rankings for key strategic terms across the brand, ETFs, ETCs, thematic investing, active ETFs, commodities and other priority investment themes.
- Identify search-led content opportunities and optimise existing content to improve visibility and engagement.
- Lead the company's approach to AI search and GEO, including monitoring how the business, funds and themes appear in AI-generated search results.
- Ensure content is structured to support discover-ability by AI platforms, including clear explanations, FAQs, structured data and authoritative source material.
- Own website and search performance reporting, using tools such as Google Analytics, Google Search Console, Looker Studio and other relevant platforms.
- Build clear insight on website traffic, engagement, rankings, conversions and content effectiveness.
- Support product launches, issuer campaigns and marketing activity with high-performing website journeys.
- Stay up to date with developments in SEO, AI search, GEO and changing digital behaviour.
Recommended Jobs
Teaching Assistant - Secondary Academy
A well-regarded secondary academy in London is seeking a caring and committed Teaching Assistant to join its support staff team. The Role You will work closely with teaching staff to support …
Premises Manager - Romford
A large, modern secondary school in Romford is seeking an experienced, reliable and forward-thinking Premises Manager for an immediate start . This is a full-time, year-round position ideal for…
Paid Search Specialist
Are you an experienced, hands on performance marketer with a proven track record of smashing targets? Do you want to work in an environment where innovation thrives? Do you have a passion for a…
Marketing Specialist
Albemarle Street Partners, now part of WisdomTree, is a discretionary investment manager providing financial advisers with model portfolios, multi-asset funds and centralised investment propositions.…
Dentist, Relocate to Australia
Skilled dentist searching for a rewarding opportunity? Queensland, known for its picturesque scenery and flourishing dental sector, is the perfect destination for your next career step! Are you a sk…
Business Studies Teacher - Outstanding Ofsted School -...
Business Studies Teacher - Outstanding Ofsted School - Croydon Are you a hard-working, motivated and driven teacher who wants good support and career progression? • Business Studies Teacher Role …
Year 4 Teacher | Primary School in Kensington | January...
A well-regarded primary school in Kensington is seeking an enthusiastic and skilled Year 4 Teacher to join their supportive team on a part-time, permanent basis from January 2026 . This is a f…
Senior Strategist
The Role You’ll take the strategic lead on a range of projects, turning insight into bold, culturally-relevant social strategies that drive results. You’ll own day-to-day delivery, write killer br…
Lead QPU Design Engineer
About The Role and Team Quantum Motion is a fast-growing quantum computing scale-up based in London. We are developing quantum processors based on industrial-grade silicon chips, with the potentia…