Senior Personalisation Manager
Your role: News UK is seeking an experienced and strategic Senior Personalisation Manager to lead our dynamic Personalisation team. This is a pivotal role that will oversee both customer engagement and content personalisation initiatives. As the subject matter expert you will be responsible for defining and executing the product strategy for our in-house personalization engine working at the intersection of data science product and marketing to drive significant business impact and customer value.
Day to day you will: Deliver on personalisation strategy and define and own the overall product strategy and roadmap for all personalisation initiatives ensuring alignment with the Head of Personalisation and broader business goals.
Team Leadership & Management: Line manage and mentor a team of Personalisation Managers guiding their day-to-day activities and ensuring the successful delivery of their respective roadmaps for customer engagement and content recommendations.
Drive Customer Engagement & Value: Oversee the development and implementation of Next Best Action Next Best Offer and personalised customer journeys to increase Lifetime Value (LTV) prevent churn and right-size subscriptions.
Enhance Content Personalisation: Drive the strategy for content recommendations across all platforms and formats to maximise user engagement and satisfaction.
Cross-Functional Collaboration: Act as the key liaison between the personalisation team and senior stakeholders across News UK brands CRM Editorial and Product teams. You will articulate complex technical concepts influence decision-making and build strong relationships to foster a shared understanding of personalizations impact.
Data-Driven Innovation: Champion a culture of data-driven development ensuring the team leverages user event and interaction data to build well-defined product requirements.
Performance & Impact: Establish and monitor core KPIs and targets presenting progress and insights detailing how personalisation positively impacts customer LTV churn reduction and engagement metrics to stakeholders.
Innovate with Technology: Encourage the use of design thinking and cutting-edge technologies such as Generative AI to solve complex business problems and continuously enhance our personalisation efforts.
What were looking for from you:
Senior Product Management Experience: Significant experience in a Senior Product Management role ideally within a data or personalization-focused team with a strong focus on customer-centric solutions and a deep understanding of audience data platforms.
Personalisation Expertise: Proven experience in developing and managing personalisation capabilities at scale including content recommendations customer actions and lifecycle management.
Strategic & Analytical Acumen: Strong strategic thinking and analytical skills with the ability to translate business goals into a clear product vision and roadmap.
Leadership & Mentorship: Demonstrated experience in leading mentoring and developing a team of product managers.
Technical Understanding: A solid understanding of data analysis insight and visualisation including proficiency in SQL. Experience working closely with Data Science and Machine Learning teams is essential.
Communication & Influence: Excellent communication presentation and relationship management skills with the ability to influence senior stakeholders and drive consensus.
Problem-Solving & Innovation: A creative and innovative mindset with the ability to deliver products and solutions that meet customer needs and business objectives under tight timescales.
If you think you have what it takes but dont tick every requirement on the list please do apply. We recognise that considering someones potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.
News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times The Sunday Times The Sun The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT Times Radio and Virgin Radio UK and we have market-leading local stations across Ireland. Our world-famous brands provide news analysis opinion and entertainment to almost 40 million people each month. Spanning print and pixel audio and video events and experiences our multi-format brands are home to a plurality of opinion representing the diverse communities we serve. Driven by passion guided by principles and acting with purpose we exist to promote a fair society freedom of speech and a little bit of fun. Rethinking continually the business of storytelling we represent reflect and reach the nation telling the stories that matter.
At News UK we embrace a hybrid work model currently requiring a minimum of three days per week in the office. This approach fosters collaboration innovation and team spirit within our workspace. Certain roles may necessitate additional in-office days; please discuss this with your recruiter for specific requirements.
Life at News
Driven by passion guided by principles and acting with purpose. We represent reflect and reach the nation telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.
We represent reflect and reach the nation telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible it is essential that our organisation reflects the diversity of the people we reach. Whether through age gender ethnicity disability social class or sexuality we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy .
At News UK we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network Parents and Carers and LGBTQ group News Is Out and the Apprentice Society.
Benefits
Some of our benefits include:
Private medical insurance including coverage for pre-existing conditions
Discounted gym memberships free ClassPass at Home weekly in person/ virtual exercise classes
Bikes for Work and Electric Car scheme
Up to 60% discount on Harper Collins books
Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
Access to exclusive events and competitions with exciting brands such as talkSPORT Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
Access to wellbeing benefits such as EAP physio/massage and counselling
A generous pension scheme with employer contributions of up to 5%
Wide range of training available plus full LinkedIn Learning access
25 days holiday plus bank holidays and up to 4 volunteering days per year
About The Candidate
About The Company
Required Experience:
Manager
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