Sales Director

Log my Care
London

About us

Log my Care is one of the UK’s fastest-growing care management platforms, trusted by more than 2,000 care organisations and an NHS-assured Digital Social Care Records (DSCR) supplier. Our mission is to help hundreds of thousands of carers to provide a better quality of care to the UK’s most vulnerable people.

Most providers have now moved to digital care records, and the opportunity is in getting far more value from them: less admin, better oversight and care that connects with the wider health and care system. Our intuitive mobile app and web-based tools make delivering exceptional care far easier for hard-working carers and turn everyday records into insight that helps providers run better services.

With a new CEO in place to drive the next phase of growth, we are looking for a sales Director to work as part of the Leadership Team to execute on that growth.

The role

We are looking for a passionate and customer-centric Sales Director

Salary Range : Competitive + 100% on target bonus + equity

Location: This role is based in London. Our mandatory in-office days are Wednesdays & Fridays.

This role is based in London, and our in-office days are Wednesdays & Fridays.

As an Sales Director you will:

Sales Strategy & Growth

Sales Strategy:

  • Develop a growth sales strategy to build an effective sales playbook and training plan aligned to the business strategy.

  • Prepare strategy papers and present directly to the board.

Enterprise & Outbound Growth:

  • Develop and implement strategies for creating outbound capabilities.

  • Move the company upmarket to ensure share of enterprise market grows.

Commercial Opportunities & Partnerships

Commercial Leadership:

  • Take the lead on large commercial opportunities and tenders yourself. Identify and form significant commercial partnerships that drive material revenue.

Sales Operations & Performance

Tools & Process:

  • Implement best-in-class tools to enhance the sales process and turn it into a truly scalable engine.

  • Drive efficiencies and processes using best in class AI tools.

Performance & Forecasting:

  • Obsess over KPIs such as sales velocity and conversion rates.

  • Hold responsibility for sales forecasting and for your budget.

  • Own the sales pipeline in HubSpot, ensuring data quality and forecast accuracy.

Leadership & People Management

Building the Team:

  • Ensure the team is full of Log my Care ambassadors, working with the CEO to hire for culture.

  • Coach, develop, mentor and motivate your team.

We’d love to hear from you if you:

(Experience, Skills & Capability)

  • Have extensive demonstrable senior leadership experience in B2B SaaS.

  • Have a proven track record of scaling revenue from £5m to £20m ARR.

  • Can lead teams of 20+ people successfully – internationally is desirable.

  • Are experienced in forming strategic partnerships with channel partners.

  • Are experienced in competing in and winning large professional tenders.

  • Have the ability to drive a culture of meeting targets with the sales team.

  • Are a fantastic communicator able to form relationships with enterprise customers.

  • Are very comfortable with forming relationships at Board level.

  • Are familiar with entering new geographies and creating GTM strategies.

  • Have clearly demonstrated, at leadership level, exposure to working with investors and to raising further investment rounds.

  • Are an expert in building playbooks and delivering coaching / training.

  • Have experience of building AI and best in class technology to drive optimal performance.

  • Have experience selling into health and social care, local authorities or the wider public sector (desirable).

The Interview process:
  • Stage 1 - Exploratory video call with talent partner or our CEO Matt Russell (25 mins)

  • Stage 2 - Experience & skills video interview with Matt, CEO (45 mins)

  • Stage 3 - In-person task with the Sales Team (1 hour) and Culture interview with Matt (20 minutes)

What we bring to the table :

We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth. 

✨ Compensation – competitive salary and meaningful equity

Become part of a close-knit team - we’re a small team who make an incredible impact (have a look at our Google reviews if you need convincing…) 

Pension Scheme

L&D budget - growth is key.

Flexible working options - we know that everyone has a life beyond work. So, we’re happy to talk about shifting start times and reduced hours to fit you. Whatever helps you to bring your best self to the table. 

Hybrid working - we have a mixed model of office and home working. We are in the office on a Wednesday and Friday (we’re got a cool office in Holborn) and these days are important to us

Base holiday - 25 days (+ bank holidays) and one extra day for every work anniversary 

‍⚕️ Private Health Insurance – AXA health insurance covered by us. 

Regular company socials

Company cycle to work scheme - big discounts and spread the cost of a new bike. 

See the impact digital health technology can have on the lives of thousands of people 

D&I Statement

Log My Care is committed to being an inclusive and diverse workplace. The excellent work produced by our team would not be possible without bringing together all of our team's different backgrounds, experiences and skills. We treat every employee equally, and fairly regardless of age, disability, gender, marital status, race, religion, or sexual orientation. It is vitally important that each of our team members feels confident, comfortable, and empowered.

Recruitment notice

Note to recruitment agencies: Log My Care is committed to building a long-term approach to our hiring strategy, we are therefore already working in partnership with a selected talent partner. We, therefore, ask you to hold off sending speculative CVs or sales approaches.

Posted 2026-10-06

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