Area Development Manager

Stratford, Greater London

We are delighted to be recruiting an entry level Account management role within a defined group of Key accounts at outlet level with Independent Free Trade
Key Accountabilities
+ Daily account management for key account outlets within the on trade.
+ Development of customer base through developed customer relationships at outlet level within multiple retailers.
+ Development of existing customer account base, monitoring and management of credit control and undertaking administrative duties in accordance with Company policies and procedures.
+ Achieve agreed business objectives within timeframes issued and in line with company goals, with a particular focus on growth of sales and distribution targets in conjunction with the Key Account Manager
+ Meet or exceed sales objectives and sales targets for assigned customer base in conjunction with the Key Account Manager
+ Promote and sell portfolio products through professional sales techniques and long-term customer relationships, improving distribution & rate of sale of brands.
+ Display & utilise category knowledge and implementation (consumer insights, occasions, brand knowledge)
+ Improve customer offering via introduction of Brand representatives, POS materials, trade events and general promotional activity, both internally and externally sourced.
+ Display enthusiasm for continuous improvement in all aspects of role, developing account base by increasing market share and maximising all revenue opportunities available whiles preserving the highest levels of customer service.
+ Ensure effective communication with key stakeholders within the team.

+ Ability to build and develop strong working relationships at all levels both internally and externally
+ Negotiation skills
+ Excellent communication and presentation skills
+ Results and solution focussed
+ Ability to maximise productivity through prioritisation, time management and organisation
+ Ability to quickly adapt to a varied and changing market environment
+ Ability to develop viable commercial solutions in response to opportunities
+ Strong influencing skills
+ Ability to utilise category and consumer insight where appropriate

Operating through the Matthew Clark, Bibendum, Tennent's and Bulmers Ireland brands, the Group has a market leading range, scale and reach including an intimate understanding of the markets it serves.
From grass to glass, and everything in between, we grow, brew, manufacture, market, and deliver some of the world's favourite drinks. C&C Group's portfolio of owned/exclusive brands include: Bulmers, the leading Irish cider brand; Tennent's, the leading Scottish beer brand; Magners the premium international cider brand; as well as a range of fast-growing, premium and craft ciders and beers, such as Heverlee, Menabrea, Five Lamps and Orchard Pig.
We seek to champion and embed sustainability in everything that we do at C&C. While delivering joy to customers, we always shine a light on people and the planet. We have a clear ESG vision delivering to a better world. We respect, support, and develop all our people to be their best, with a focus on results by creating a culture of winning together.
Posted 2026-09-12

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