Digital Account Manager

Who we are 

We’re The Kite Factory, an independent media agency that fuses Heart, Art, and Science to craft creative media ideas that deliver . We’re here because we spotted a gap: too many agencies focus either on bold ideas or on measurement, but rarely both. We believe the magic happens when you bring them together. Smart, strategic, and creative media that doesn’t just look good on paper but delivers in the real world. 

Our roots are in measurement, but our craft is in turning insight into action. That’s how we drive real results for ambitious commercial and third sector organisations like WaterAid, David Lloyd, London Zoo, Breast Cancer Now and White Claw. 

We’re now over 100 specialists strong - strategists, planners, creatives, and data geeks, united by curiosity, craft, and a passion for growth - yours, ours, and our clients’. In the past five years, we’ve grown fast, winning major clients and industry accolades including Campaign’s Independent Agency of the Year 2024 and Sunday Times Best Places to Work 2024 and 2025.

People love working here, and it shows. We’re proud to hold IPA Platinum status and be consistently named a Campaign Best Place to Work. 

What we are looking for 

We’re looking for candidates that want to push the boundaries with clients whilst still being able to deliver excellent Digital results. You should have experience in both planning and buying across Paid Search, Paid Social and Programmatic. You should be excited about Digital media and should be able to strike the balance between analytical and creative thinking. 

Collaboration between teams and with clients is also key to success here. You should have client-facing experience and be confident managing day-to-day relationships with key client stakeholders, and you should be able to effectively communicate with internal teams to maintain high standard work. We expect people to take initiative and drive things forward for both their team and clients. 

Your role 

Media

This is a varied, cross-channel role working across Paid Search, Paid Social and all Programmatic channels (Display, Video, CTV, Audio etc.). We require the candidate to have experience predominantly in Paid Search and Paid Social, and ongoing support will be provided by your Account Director for any other channels you do not have extensive experience in. 

This role is very hands on with campaigns, from being the strategical planning lead to overseeing and managing campaign builds, optimisation and overall development. This will be across all three channels and you will be expected to operate your team fairly independently. You will work closely with a Client Services team who will plan and buy the offline media, so you will need to ensure that you are approaching client briefs with integrated planning in mind.  

You will produce cross channel weekly reports for all client’s campaigns, as well as the commentary containing observations, insights, and recommendations. All reporting is created using FlightDeck, our online reporting system, which you will be responsible for maintaining on a weekly basis. 

Team

This role sits within the Digital Department, which is currently made up of 26 individuals and is the largest department in the agency. 

You will be line managing a Digital Account Executive within your team, who will support you in delivering the above. You will be responsible for their training and development, output and quality of work, and oversee the areas they take full ownership of including reporting and monthly finance.  

This role is client-facing, meaning you will be taking ownership of the digital weekly calls, monthly meetings and day to day emails and requests, with the support of your Digital Account Executive. As mentioned, we work very closely with our Client Services Team, who are the central point of client management across all channels. You will work with the Client Services Team on your accounts to ensure we are delighting clients and continually developing our accounts and strategies, as well as integrating with wider marketing efforts. 

Development

We place a strong focus on training and development at The Kite Factory, as such we ensure all our team have a personalised development plan with clear objectives, which are reviewed every 6 months. We provide ongoing on the job training, knowledge share sessions, department hops, external training (IAB, IPA, NABs) and partner training (Google, Squared etc). We are IPA CPD platinum accredited – only 1% of UK agencies have this. 

There will be lots of opportunities to sell additional services to existing clients and get involved in new business pitches. Finally, there are also opportunities to become a department Champion in an area of expertise that you would like to bring to the agency. This would include knowledge sharing sessions and organising lunch and learns with key partners. 

We require someone who has the passion, drive and tenacity to make a difference. 

Key people for your role

• Simi Gill – Head of Digital

• Emily Shaw – Digital Account Director

• Mohini Lakhani – Digital Business Director

Skills and experience 

Must have:

• Minimum of 2 years relevant, implementational/advanced hands-on experience across Paid Search and Paid Social (Google AdWords/Microsoft Search Ads and Meta Ads Manager/LinkedIn Ads, TikTok Ads etc)

• Experience working across multiple client accounts at once

• Experience in running performance/direct response campaigns working towards a CPA/ROI

• Analytical skills with the ability to provide actionable insights from campaign data

• Client-facing skills to build trust and rapport with stakeholders

• People management experience including managing upwards

• Microsoft office skills, including Excel and PowerPoint

Key skills

• Attention to detail and business acumen

• Communication skills (written and verbal)

• Ability to work well under pressure and multi-task

• Proactive, entrepreneurial and problem-solving

• Adaptability, flexibility and can-do attitude

Our Culture

We’re immensely proud of the vibrant culture at The Kite Factory. Our commitment to continuous improvement is reflected in our quarterly pulse surveys, which create a valuable feedback loop, allowing us to evolve and refine our agency's operations. Here, every voice is heard and valued. We've diligently built and embodied our core values: Think Freely, Aim Higher, Stay Smart, Get Involved, and Win Together .

Our people are our greatest asset, and the connections they forge with one another are the foundation of our success. To strengthen these relationships and foster a supportive and inclusive environment, we offer several committees that everyone is encouraged to join, including Social, Diversity & Inclusion, and Environmental Impact. These groups play a crucial role in shaping our culture and ensuring that we not only work together but thrive together.

What’s in it for you?

As well as working with some of the best people in the industry, we offer a competitive salary, a range of benefits, a huge focus on training and development with dedicated training time, partnerships with industry specialists, and the opportunity to progress and develop your career with the support of a fantastic team.

Inclusivity and belonging

At The Kite Factory, we welcome applications from all walks of life including those who are under-represented in our industry. We’re committed to creating a diverse and inclusive place to work where everyone feels they can belong and celebrate each other's differences. It’s so important to us that all voices are heard and listened to so that we can truly create an inclusive place to work where our teams can thrive.