Social Media & Digital Coordinator

The Social Media & Digital Coordinator will have day to day responsibility to run the social media channels of Sister Jane and Ghospell and execute the digital communication strategy for the company's two brands.

Based at the brand’s offices within the Sister Jane Townhouse, the Social Media & Digital Coordinator will work closely and support the E-Com and Creative teams, as well as our PR agency, to deliver compelling digital narratives for the two brands.

The Role

• Execute a results-driven social media strategy in order to increase followers and engagement
• Create and curate weekly social media plans, identifying relevant UGC and ensuring the latest brands' collections are effectively communicated
• Writing copy for the Sister Jane and Ghospell social media accounts in line with the brand’s tone-of-voice
• Respond to direct messages including general inquiries and post comments Review analytics, creating reports on key metrics
• Manage core influencers gifting program to help generate our UGC organic content
• Build and maintain relationships with content creators and influencers to support ongoing collaborations
• Edit and rework imagery where necessary to best fit social media formats.
• Update the brands social media feeds with new content regularly, schedule posts using the relevant planning apps and manually post content when necessary and for formats unsupported by scheduling apps.
• Liaising with the Creative Team to create compelling brand content
• Support the e-com team with:
  • Copywriting and product descriptions where required.
  • Creation, execution, and optimisation of paid digital campaigns.
  • Updating website content, including homepage and landing pages, in line with the brand communication calendar.
  • Email marketing support, including campaign setup, content creation, scheduling, and performance tracking.
• Liaise with the PR Agency to track the effectiveness of the influencer gifting program

The Candidate

• 2-3 years experience in social media and digital marketing in a similar role
• Social media savvy with a strong sense of aesthetic and attention for detail
• Strong copy-writing skills
• A strong understanding of cultural trends inclusive of fashion, media, music and art
• Ability to work collaboratively in a dynamic, but small team, across multiple projects
• Exceptional verbal and written communications skills
• Strong analytical and reporting skills
• A highly motivated, organised and extremely detail-oriented individual who shows great initiative
• Proactive in seeking, identifying and developing new opportunities

When applying for this role, please include examples of Instagram feeds you are currently responsible for or a selection of feeds you have managed in the past