Growth Marketing Lead

Job Title: Growth Marketing Lead
Department: Growth
Basis: Full-time, permanent
Location: Canary Wharf, London - WeWork (Hybrid, Remote)
Reporting to: Head of Commercial & Strategy

About Onetrace 🚀

Our relentless focus on user experience has been the cornerstone of our growth, helping us become the market leading software for fire protection subcontractors across the UK.

We’ve grown by staying obsessed with building software that actually works for the subcontractors on the ground; fast, intuitive, and simple to use.

We’re now gearing up for our next chapter: expanding into new trades and taking Onetrace global. We’re bootstrapped and driven by a clear mission: to lead the digital transformation for subcontractors, one trade at a time.

Come be part of a team that’s smart, ambitious, and comfortable in the chaos of growth. Where your ideas matter, and your work shapes what comes next.

Want to learn more about our journey? Check out our LinkedIn page.

About the role 📝

We’re seeking a Growth Marketing Lead to steer expansion into new markets and audiences, taking full ownership of our growth strategy. This role calls for a bold, experimental mindset—someone who thrives on testing, analysing, and making data-driven decisions, and who treats failure as valuable input for future success.

You’ll design and execute multi-channel campaigns, trial new messaging and formats, and build a scalable, repeatable growth engine that drives both immediate demand and lasting brand equity.

In our fast-growing, product-led SaaS company—reshaping how software is built in the construction industry—you’ll have the freedom and responsibility to define the best approach, bringing your own experience to shape our growth playbook rather than following one.

• Report to the Head of Commercial & Strategy and collaborate closely with the Product Marketing Lead to align digital marketing strategy with commercial priorities and growth opportunities
• Plan and run structured, hypothesis-driven experiments across channels—testing messaging, formats, and tactics—to build a repeatable engine for campaign iteration and growth
• Develop and deliver strategic, multi-channel campaigns that drive both pipeline and long-term brand engagement
• Design and execute marketing initiatives across paid, organic, and owned channels to reach target audiences and accelerate demand
• Translate performance data into actionable insights, providing real-time feedback on campaign effectiveness, messaging resonance, and ROI to sales, product, and leadership teams
• Partner with Product Marketing to bring positioning, ideal customer profiles (ICPs), and messaging to market through tailored campaigns for new segments, verticals, and geographies
• Work with Revenue Operations to build dashboards, define key metrics (ROI, CAC, conversion rates), and share learnings across teams to continually improve marketing efficiency
• Stay ahead of digital marketing trends and continuously refine strategy based on market shifts and performance insights to sustain growth
  

What we’re looking for 🔎

Essential

• Thrives in fast-paced, high-growth environments with evolving processes and shifting priorities
• Experienced in launching and managing multi-market campaigns across diverse segments
• Combines growth marketing expertise with strong brand strategy and storytelling skills
• Strategic yet hands-on, with a track record of managing budgets, agencies, and paid media for optimal ROI and CAC efficiency
• Data-driven and fluent in interpreting campaign analytics, identifying trends, and optimizing performance across the funnel
• Skilled in A/B testing, audience segmentation, and campaign structure to boost conversion and engagement
• Self-starter with a resilient, growth-oriented mindset who takes initiative and executes independently
• Collaborative communicator who works effectively across teams and embraces feedback to drive continuous improvement

Desirable

• Knowledge of the Construction industry
• Bachelor's degree in relevant field

What we offer ⭐

• 25 days PTO, plus bank holidays
• Enhanced parental leave
• Private medical insurance with Bupa
• NEST pension scheme
• Employee assistance programme
• Remote work abroad opportunities
• Apple MacBook and tech accessories
• Onetrace merch, regular team socials and annual company offsites
  

Diversity 🫶

Onetrace is committed to diversity in the workplace and proud to be an equal opportunity employer. If you require a reasonable adjustment, please contact us. All information will be kept confidential and will only be used for applying a reasonable adjustment.

🐶 Please note that our office is a dog-friendly environment. Candidates should be aware that dogs are present in the workplace, which may include shared spaces. If you have allergies or concerns, please let us know in advance.