Content Editor

VML
London

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit and follow along on   LinkedIn #WeAreVML.

Who we are:

SJR is an award-winning global content agency. Part of VML, we focus on journalistic storytelling and strategic creativity to do content marketing differently. We combine editorial rigor with creative flair and data-led intelligence to develop multiformat content programmes that live across channels and ensure today’s biggest brands can reach and engage their most important audiences. Our work has earned us numerous accolades including 2025’s Agency of the Year by Content Marketing Awards.

The opportunity

Group SJR is in an exciting phase of growth, combining the agility and culture of a boutique with the scale and capability of a global network. We’re looking for a versatile, self-starting Content Editor with a social-first mindset to join our growing team.

Who we are looking for:

This is a dynamic role focused on multi-channel content production. You are a natural storyteller, who is as comfortable writing snappy social copy or ideating and scripting videos as you are translating technical B2B subject matter into compelling, high-impact content. You embrace new trends, and harness new formats and distribution methods that amplify viewers and keep the conversations going.

In this role, your primary client will be a major, global energy firm.

Who you are:

  • Social-first thinker: You understand how audiences consume content today. You think both visually and narratively and can ideate and execute campaigns at pace.
  • Creative and strategic: You’re excited about bringing original stories to life, ensuring every piece of copy, from a 5-word ad banner to a 5-page report, ladders up to the client’s strategic goals.
  • A B2B translator: You pride yourself on your ability to break down technical subjects and make them accessible and engaging for your audience.
  • Versatile and agile: You thrive in a fast-paced environment, seamlessly pivoting from creative copywriting to deep dive explainer content.
  • Journalistic instincts: You have experience in or around publishing and know what makes a good story, how to write a great headline, and how to create a powerful hook

What you’ll do:

  • Social Content (both paid and organic): Ideate, write, and review social media campaigns
  • Video Content: Develop story ideas, develop questions, participate on shoots, script the final product and work with the video editor on the final film
  • Editorial Articles: Researching, ideating and writing editorial content – articles, explainers, whitepapers and more - turning complex subject matter into compelling stories
  • Executive Thought Leadership: Prepare and conduct interviews with SMEs. Draft articles, talking points and strategic messaging.
  • Event content: Create tentpole content around key events – prepping questions, providing coverage, and developing films, articles, social content
  • Proofreading : Edit copy for grammar, style, structure, POV and accuracy.
  • Trend watcher : Stay abreast of emerging industry trends and topic areas relevant to clients, with an aim to be ahead of the curve on innovative storytelling.

What you’ll bring:

  • At least 3 to 5 years’ experience in B2B copywriting, journalism, or creating social-first editorial content (with a strong preference for experience in the energy sector).
  • Exceptional writing and editing skills , with the ability to adapt tone of voice seamlessly from authoritative thought leadership to punchy marketing copy.
  • Demonstrated experience in social-first campaigns , including multi-format multi-channels asset creation, and preferably digital display advertising.
  • Experience in generating creative concepts and stories that bring B2B subject matter to life in interesting ways that drive audiences to act.
  • A collaborative mindset, comfortable working hand-in-hand with strategists, designers, video editors, and client services teams.
  • Strong interpersonal skills , confident in conducting interviews with senior subject matter experts and presenting ideas directly to clients.
  • Quick thinking , flexible and comfortable managing multiple streams while being able to produce a large volume of high-quality work on tight deadlines

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy . California residents should read our California Recruitment Privacy Notice . This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.

Posted 2026-09-12

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