Product Marketing Executive - 12 Month Fixed Term Contract

About Us

Since 2016, Patchwork Health has been on a mission to make truly flexible and sustainable working a reality for all healthcare staff. Their fully integrated workforce management solution helps optimise outcomes for organisations, managers, staff and patients alike. Built by a team of dedicated healthcare veterans, and co-created with the NHS, their technology and services have been embraced by over 100 healthcare sites to date.

Patchwork offers a range of different solutions, including temporary staff banks, which enable organisations to source temporary staff from their own pool of approved workers; ‘collaborative staff banks’, which help healthcare organisations team up with others in the same region to widen and share their temporary staffing pools; an innovative new rostering solution which enables more flexible, sustainable staffing for permanent healthcare staff; and an Agency Manager which makes it easier for managers to select appropriate temporary staff from external agencies when necessary. Patchwork Insights also provides managers with comprehensive data oversight, to monitor staffing trends, shift fill rates and pay rate escalations, and reliably plan ahead to prevent staffing gaps.

Patchwork Health has been recognised as HSJ’s 2022 Staffing Solution of the Year, and have recently received the prestigious HSJ Partnership Award and the Spectator’s Economic Innovator of the Year Award.

The Role

Our Product Marketing Team resides within the Product Team in the Technology business area, and is responsible for ensuring our software solutions are clearly positioned for differentiated value in the market, resonating with target audiences and aligning with the needs of our ideal customer profile. The Product Marketing Team acts as a bridge between product development and client experience by crafting clear messaging, launching new products, feature releases and collaborating across departments to drive product adoption, engagement, and commercial success.

The key responsibility of this role is to provide support to the Product Marketing Manager. The role holder will be able to work independently, whilst working closely with the wider Marketing and Product teams, in order to ensure maintenance of day-to-day product marketing activities.

This is a brilliant opportunity for someone with existing project-based experience and has a keen interest in developing their skills in a niche area of marketing.

Key Responsibilities

Collaboration & Communications

• Supporting the development and delivery of internal and external communications for product releases and updates.

• Assisting with the creation of materials (e.g., slides, FAQs, guides) across various mediums (i.e., Notion) to help internal teams understand and communicate product value.

• Supporting the orchestration of releases in the business, this includes knowing what is coming next, working with engineering to size releases accurately and understanding the impact that different releases have on our products, our internal teams and our customers.

• Supporting the learning management system (LMS) as instructed.

• Participating in relevant Product Team meetings to keep informed of business information crucial to this role.

Product Launches & Documentation

• Supporting the planning and coordination of product and feature launches.

• Assisting with the preparation of internal and external release notes.

• Supporting the development and maintenance of a consistent framework for product documentation.

• Supporting the writing of release notes for internal audiences to aid understanding and adoption.

Market & GTM Support

• Assisting with the development and maintenance of market and competitor insights, continuously feeding this knowledge back into product planning.

Requirements

Essential

• Experience in project/programme management.

• Good interpersonal and communication skills to build trust and rapport with internal and external stakeholders.

• Good organisational skills to handle timelines, follow-ups, and prioritisation of client needs.

• Ability to quickly learn and understand new product functionality.

• Ability and willingness to work cross-functionally with sales, product, and support teams to ensure alignment and consistent service delivery.

• Excellent listening, written, and verbal communication skills.

• Eagerness to work with multiple people and be a self-starter.

• Prideful in attention to detail.

• Experience using common customer tools and CRMs (i.e., HubSpot).

• Tech savvy and adaptable to new technologies and systems (i.e., Slack).

• Experience collaborating in a dynamic, fast-paced and autonomous environment, such as a start-up or scale-up.

Nice to Have

• Experience/keenness to work in B2B environments.

• Prior experience of collaborating with/briefing design teams.

• Prior experience in marketing.

• Experience or knowledge of AI tools.

• Experience in a tech start-up/scale-up.

• Experience or knowledge of the NHS, healthcare, or healthtech industry.

• Experience or knowledge of workforce applications.

Benefits, Perks & Remuneration

Salary: £35,000-38,000

• Hybrid and flexible workplace
• Cycle Scheme
• Tech Loan Scheme
• Employee Assistance Programme (Health Assured)
• Personal Learning & Development Budget
• Flexible income options via Stream
• Dog friendly London Hub
• Vibrant and fun London Hub with unlimited refreshments & games
• Access to co-working spaces across the UK

The Small Print

We are unable to provide individual feedback on each application. If you have not heard from us within two weeks, you have not been selected for an interview. We pledge to always provide feedback to applicants who interview with us.

Patchwork is an inclusive employer, and is committed to not only meeting legal requirements and standards, but our own diversity, equality, and inclusivity policies and pledges throughout all stages of the employee lifecycle. For more information on our pledges and policies, please refer to our website or reach out to Patchwork's Talent Team.