Product Marketing Lead - Leading Retailer
As Product Marketing Lead, you'll take ownership of the product marketing strategy, working closely with Buying, E-commerce, Retail and wider marketing teams.You'll identify key "hero" products, develop compelling campaigns around them and ensure they stand out across every relevant customer touchpoint - ultimately driving awareness, engagement and sales.The Role.
- Develop and deliver annual product marketing strategies and plans focused on commercial growth.
- Identify priority and "hero" products and create compelling marketing stories around them.
- Translate product features into clear, engaging customer benefits.
- Lead product marketing activity across retail stores, e-commerce, email and social channels.
- Work across emerging and fast-growing channels, including platforms such as TikTok Shop.
- Monitor consumer, retail and cultural trends to identify new opportunities.
- Use customer insights and sales data to measure campaign performance and continually optimise activity.
- Champion the use of AI and new technologies to improve marketing productivity and performance.
- Work closely with Buying, E-commerce, Retail and other internal teams to deliver joined-up campaigns.
- Ensure all product marketing activity is commercially focused while maintaining a high standard of brand and content quality.
Recommended Jobs
Transition Operations Director
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneerin…
VP Engineering Enablement & Operations (3978) (Hiring Immediately)
About GBG Enabling safe and rewarding digital lives for genuine people, everywhere We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have a…
Senior Product Manager, EU
Barcelona or London | Open to experience ➕ Benefits | Product at Monzo You’ll play a key role by… Leading one or more cross-functional teams to define and deliver a strategy that helps c…
Campaign Executive
About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneerin…
Operations Graduate Programme
Help corporate and private equity clients shape and realise value Programme overview: On the Operations Graduate Programme, you'll shape the future with confidence by helping organisations unlo…
Vehicle Technician / MOT Tester
~ On-target earnings up to £45,410 ~ Comprising a base salary of £35,000 - £38,710 ~ An uncapped monthly bonus scheme with average additional earnings of £6,700 per year. ~5 days a week (closed on…
Research Scientist - Large Geometry Models
About us Re-architecting Engineering for the Age of Intelligence PhysicsX is the physics AI company for industrials. The company’s mission is to accelerate hardware innovation by overhauling …
Alloy Wheel Repairer
My client is looking for an Alloy Wheel Repair Technician to join our busy and experienced refurbishment team. This state-of-the-art facility offers a great opportunity for a detailed and driven indi…