Service Designer (Hiring Immediately)

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit .

We are seeking an experienced and strategically minded Senior Service Designer to join a dedicated Customer Journey workstream supporting a high-profile automotive client. This role is focused on designing and improving end-to-end customer experiences across the automotive ecosystem — connecting digital platforms, operational processes, internal teams, and customer touchpoints into seamless and customer-centred journeys.

Working closely with CX Researchers, UX Designers, Product teams, Analysts, Content Strategists, Operational stakeholders, and client teams, you will help shape service experiences that improve usability, operational efficiency, customer satisfaction, and business outcomes across key stages of the automotive lifecycle.

You will play a critical role in understanding how customers interact with the brand across channels and helping define scalable, practical, and strategically aligned service improvements. This is a highly collaborative role suited to someone comfortable navigating complexity, aligning stakeholders, and translating research and operational insight into actionable service design solutions.

Key Responsibilities:

1. End-to-End Service Design & Customer Journey Development:

• Design and optimise end-to-end customer journeys across key automotive experiences including discovery, research, purchase, onboarding, ownership, servicing, retention, and loyalty.

• Identify customer pain points, operational inefficiencies, and service gaps across both digital and non-digital touchpoints.

• Translate customer, business, and operational needs into clear service design recommendations, frameworks, and future-state experiences.

• Create service blueprints, ecosystem maps, operational flows, customer journey maps, and experience frameworks that visualise complex interactions and dependencies.

• Support the definition of scalable and customer-centred service models aligned to business objectives and operational realities.

• Consider the full service ecosystem including people, processes, technology, content, and organisational structures when shaping solutions.

1. Research, Insight & Strategic Problem Solving:

• Collaborate closely with CX Researchers and analytics teams to synthesise customer insight, behavioural data, operational feedback, and business requirements.

• Use qualitative and quantitative insights to identify opportunity areas and inform service improvement recommendations.

• Facilitate discovery activities and strategic investigations to understand c]]>