External Sales Representative

External Sales Representative

Existing Customers & Demand Creation

We are looking for a motivated and customer-focused External Sales Representative to join a growing sales team. This field-based role focuses on building strong relationships with existing customers while proactively creating demand for products and solutions across the assigned territory.

This is an excellent opportunity for a sales professional who enjoys managing accounts, identifying growth opportunities, and working closely with customers to deliver long-term value.

The Role

As an External Sales Representative, you will be responsible for managing relationships with existing customers while identifying opportunities to grow business within your territory. You will work closely with customers to understand their needs, introduce new solutions, and ensure a high level of service and satisfaction.

You will also play a key role in driving product awareness through presentations, demonstrations, and customer engagement.

Key Responsibilities

Customer Relationship Management

• Act as the primary point of contact for assigned customers

• Conduct regular onsite and virtual customer visits

• Build strong relationships to understand customer needs and identify opportunities

• Develop and manage account plans to support long-term growth and loyalty

• Ensure excellent customer service by coordinating support and resolving issues effectively

Demand Creation & Business Development

• Identify opportunities for cross-selling and upselling within existing accounts

• Generate new demand through engagement with installers, planners, distributors, and other stakeholders

• Promote products and solutions through presentations, demonstrations, and training sessions

• Build awareness and encourage specification of products within customer projects

Territory & Sales Management

• Develop and execute a clear territory growth strategy

• Achieve agreed sales targets and performance objectives

• Maintain accurate forecasts, sales pipelines, and activity reports using CRM tools

• Monitor market trends, competitor activity, and customer developments to adapt sales strategies

Skills & Experience

We are looking for someone who is proactive, relationship-driven, and confident working in a field-based sales environment.

Key skills include:

• Strong relationship-building and customer engagement skills

• A proactive approach to identifying and developing sales opportunities

• Excellent communication, negotiation, and presentation abilities

Experience required:

• Previous experience in external sales, account management, or field sales